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Research papers

Sharing is Buying

Humans are social beings. The paleontological record shows that social connection has been central to hominid evolution. Social scientists have long argued that there is a value in social exchange in and of itself, not just as an influence on the...

Catalogue: Congress 2025
Author: Larry DeGaris
Company: Northwestern University
October 14, 2025
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Citation

DeGaris, L. (2025a, October 14). Sharing is Buying. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/sharing-is-buying


Research papers

Exposing Fossil Fuel Greenwashing with AI

What if the climate crisis isn?t just carbon in the air but deception in the headlines? Fossil fuel companies have mastered the emotional mechanics of persuasion, using storytelling to delay action and shift blame. In this paper, we reveal how AI,...

Catalogue: Congress 2025
Authors: Nayantara Dutta, Rob Harrison-Plastow
Companies: Source Nine, Clean Creatives
October 14, 2025
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Citation

Dutta and Harrison-Plastow (2025a, October 14). Exposing Fossil Fuel Greenwashing with AI. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/exposing-fossil-fuel-greenwashing-with-ai


Research papers

Better Than New

What if the solution to our sustainability challenges isn?t new at all? At Philips, we discovered that yesterday?s products can hold the key to a better, more sustainable tomorrow. While sustainability has long been at the heart of Philips?...

Catalogue: Congress 2026
Authors: Fabienne Dittfurth, Paolo Tomasetta
Company: Philips International
October 14, 2025
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Citation

Dittfurth and Tomasetta (2025a, October 14). Better Than New. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/better-than-new


Research papers

The Architecture of Influence

In most studies of consumer behaviour, the built environment remains an invisible factor. Research commonly accounts for demographics, psychographics, media exposure and even digital footprints, but the spaces within which people live, walk, gather...

Catalogue: Congress 2025
Author: Rutu Mody-Kamdar
Company: Jigsaw Research
October 14, 2025
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Citation

Mody-Kamdar, R. (2025a, October 14). The Architecture of Influence. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-architecture-of-influence


Research papers

INSIGHTS DRIVING SUSTAINABLE CHANGE

Join us for a special live recording of Talking Insights, featuring Brennda and Leila, winners of the RGT Prize and participants in ESOMAR?s Climate Community Circles. Their project, HidroRed: Tejiendo redes por el agua, explores the water access...

Catalogue: LATAM 2025
Author:
April 23, 2025
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Citation

(2025a, April 23). INSIGHTS DRIVING SUSTAINABLE CHANGE. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/insights-driving-sustainable-change


Research papers
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Citation

(2025a, April 01). Unlocking Deeper Consumer Insights for Experiential Marketing. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/unlocking-deeper-consumer-insights-for-experiential-marketing


Research papers
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Citation

(2025a, April 01). FoodFluence: Shaping Nutrition Trends Through Social Networks. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/foodfluence-shaping-nutrition-trends-through-social-networks


Research papers

The Omnichannel Experience

Inertia is often tricky and makes us believe we are still heading in the right direction. Even when we realise that we are drifting farther from our goal, breaking free can still be difficult until some brave soul takes the leap towards a new path...

Catalogue: LATAM 2025
Author:
Company: Mega Research
April 1, 2025
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Citation

(2025a, April 01). The Omnichannel Experience. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-omnichannel-experience


Research papers

The New Era of Innovation

Generative artificial intelligence (GenAI) is transforming nearly every industry, and new product development is no exception. From creating more realistic consumer personas (Smith & Johnson, 2020), to analysing vast amounts of data and to...

Catalogue: Asia Pacific 2024
Authors: Nikolai Reynolds, Jiongming Mu
Company: IPSOS
November 19, 2024
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Citation

Reynolds and Mu (2024a, November 19). The New Era of Innovation. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-new-era-of-innovation