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Research papers

Segmentation of a local newspaper market from an editorial point of view

In a study for a local daily newspaper we have developed a method to classify readers according to their interests for several types of news, such as local news, sport news, sensational items, international, political, cultural, social news, etc. The...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Anton Oosterhuis
June 15, 1974
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Citation

Oosterhuis, A. (1974a, June 15). Segmentation of a local newspaper market from an editorial point of view. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/segmentation-of-a-local-newspaper-market-from-an-editorial-point-of-view


Research papers

Reader typologies and circulation research

This paper begins with a discussion of the aspects of The Economist's editorial and circulation which led to the commissioning of this research, together with a general background describing the publication and the information that was available from...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: A. J. B. White, Michael St. C. Hannah
June 15, 1974
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Citation

White and Hannah (1974a, June 15). Reader typologies and circulation research. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/reader-typologies-and-circulation-research


Research papers

How relative simple reader-panel methods yield valuable contributions to editorial policies (Part II)

In the first part of the paper the authors gives few examples of results and conclusions, it was just to indicate various possibilities with this kind of research. While, in the appendices you may have found the examples which can be read or closely...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: F. T. M. van der Staay
June 15, 1974
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Citation

van der Staay, F. T. (1974a, June 15). How relative simple reader-panel methods yield valuable contributions to editorial policies (Part II). ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/how-relative-simple-reader-panel-methods-yield-valuable-contributions-to-editorial-policies


Research papers

Research for editors

Editorial Research is regarded in these notes as research having any bearing upon a publication's design, content, style, and philosophy - political or otherwise. It may also, of course, have bearing upon aspects other than the product itself, i.e....

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Brian Allt
June 15, 1974
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Citation

Allt, B. (1974a, June 15). Research for editors. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/research-for-editors


Research papers

The mass media and social change

Since 1972, the Center of Advanced Communications of Havas Conseil France has been leading theoretical and experimental researches on life style factors whose influence can be noticed on the evolution of our society, our motivations and our...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Bernard Cathelat, Mike Burke
June 15, 1974
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Citation

Cathelat and Burke (1974a, June 15). The mass media and social change. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/the-mass-media-and-social-change


Research papers

A new method of copy-test evaluation

The aim of the analytical evaluations presented here is to make better use of the information contained in the copy-test data than it has been happening thusfar. Better use must be made of such information in order to obtain more exact indications...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Dieter Müller-Veeh, Gunda Opfer
June 15, 1974
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Citation

Müller-Veeh and Opfer (1974a, June 15). A new method of copy-test evaluation. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/a-new-method-of-copy-test-evaluation


Research reports

Psycho-synectic research into Weedkillers

Out of the total population of Weedkiller buyers (defined ashouseholders with garden/drive areas) only 30-40% actuallybuy Weedkillers. Accordingly 60% or more of property ownerspave a maintenance problem for which Weedkillers shouldlogically offer an...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 14, 1974
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Citation

, C. (1974a, June 14). Psycho-synectic research into Weedkillers. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/psycho-synectic-research-into-weedkillers


Research reports

Low calorie dessert mix concept research

Beecham Foods are considering several concepts in thepowdered desserts area as this area of the dessert markethas been experiencing rapid growth. The researchdescribed in this report was concerned with the conceptof a low calorie powdered...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 5, 1974
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Citation

, C. (1974a, June 05). Low calorie dessert mix concept research. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/low-calorie-dessert-mix-concept-research


Research reports

Qualitative research on economy peas packaging

Previous concept research had confirmed beliefs thatcheaper peas from Birds Eye were appealing. Of theimpressions researched, 'Economy Peas ' appeared toattract ' Switchers' whilst having minimal appeal to'Loyalists' , and also had clarity of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974
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Citation

, C. (1974a, June 03). Qualitative research on economy peas packaging. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-economy-peas-packaging