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Research papers

About the May, 1974 seminar on "managing market research as a business"

Every one of us reads a newspaper, from time to time. It may be the Financial Times, Le Figaro, Die Welt, or any other one. Now, I would like to start my presentation of the Luxemburg Seminar by asking you a question: - Did you ever try to briefly...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Alain Kling
May 1, 1974
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Citation

Kling, A. (1974a, May 01). About the May, 1974 seminar on "managing market research as a business". ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/about-the-may-1974-seminar-on-managing-market-research-as-a-business-


Research papers

The organisation of market research within manufacturing and marketing companies

This paper deals with organisational problems arising in connection with fitting market research into the general framework of a manufacturing or marketing company and further with the impact of the various aspects of organisation on the use of...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Herr Rüping
May 1, 1974
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Citation

Rüping, H. (1974a, May 01). The organisation of market research within manufacturing and marketing companies. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/the-organisation-of-market-research-within-manufacturing-and-marketing-companies


Research reports

Qualitative research on Black Magic press advertising

The research was required in order to: 1. To establish reactions amongst all classesto the idea of the campaign as a whole, incolor and black and white, and theprobability of it appearing in 'up' and'down' class media; 2. To look specifically at the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
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Citation

, C. (1974a, May 01). Qualitative research on Black Magic press advertising. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-black-magic-press-advertising


Research papers

Discussion opening on Mr. Rüping's paper

Downham's comment on the paper "The organisation of market research within manufacturing and marketing companies" by G. Rüping.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: John Downham
May 1, 1974
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Citation

Downham, J. (1974a, May 01). Discussion opening on Mr. Rüping's paper. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/discussion-opening-on-mr-r-ping-s-paper


Research papers
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Citation

Noordhoff, J. D. (1974a, May 01). Discussion opening on Mr. Batham's paper. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/discussion-opening-on-mr-batham-s-paper


Research reports

Qualitative research on 'Fedora'

'Fedora' is the code-name for a new aftershave whichwill be named 'Casablanca' and will be launchedpre-Christmas with three 45 second commercials. The first of these commercials was available for researchtogether with mock-ups of the packs a d...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
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Citation

, C. (1974a, May 01). Qualitative research on 'Fedora'. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-fedora-


Research reports

Qualitative research on Keymarket guarantees

Keymarkets have been offering a cash guarantee of lowprices in their stores. This has normally involved theconsumer comparing a certain outlay on groceries, with the cost of the same items in anotherlocal store. The research was required in order to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
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Citation

, C. (1974a, May 01). Qualitative research on Keymarket guarantees. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-keymarket-guarantees


Research papers

The shoemaker's children always have the poorest shoes

This brief paper is only intended as an introduction to my part of the seminar, giving the reasons for my philosophy and thinking concerning the marketing of market research. By so doing, I hope this will enable more time to be spent at the Seminar...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Alan F.C. Leighton
May 1, 1974
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Citation

Leighton, A. F. (1974a, May 01). The shoemaker's children always have the poorest shoes. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/the-shoemaker-s-children-always-have-the-poorest-shoes


Research papers

How to operate the finance of a research company

In this paper a model will be described which is simple in essence, but which will allow to demonstrate the mutual relationship between a number of variables of a financial and cost-technical nature. As will be shown some of the variables may be used...

Catalogue: Seminar 1974: Managing Market Research As A Business
Authors: Pieter J. van Turennout, Coen C. J. de Koning
May 1, 1974
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Citation

van Turennout and de Koning (1974a, May 01). How to operate the finance of a research company. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/how-to-operate-the-finance-of-a-research-company