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Research papers

Impact of agricultural market research

The paper points out some reasons for the contrasts between agricultural and commercial market research. Because of the relatively small size of agricultural firms these are in general not in a position to carry out market research of their own. With...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: H. E. Buchholz
June 15, 1972
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Citation

Buchholz, H. E. (1972a, June 15). Impact of agricultural market research. ANA - ESOMAR. Retrieved November 23, 2025, from


https://ana.esomar.org/documents/impact-of-agricultural-market-research


Research papers

Possible future developments in the field of communications

It is a large order; it is also a blanket order, in that sense that an infinity of communications of widely differing content could bear that title. I have chosen to dwell on possible changes in the mass media; in examining these changes, I have...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Jean Mée
June 15, 1972
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Citation

Mée, J. (1972a, June 15). Possible future developments in the field of communications . ANA - ESOMAR. Retrieved November 23, 2025, from


https://ana.esomar.org/documents/possible-future-developments-in-the-field-of-communications-


Research papers

International overlapping of media

In an expanding European market multinational advertising has to be carried out. Problems referring to this are: - no standardisation of European law, that means no standardised legal basis as far as advertising in different countries is concerned; -...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Renate Uenk
June 15, 1972
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Citation

Uenk, R. (1972a, June 15). International overlapping of media. ANA - ESOMAR. Retrieved November 23, 2025, from


https://ana.esomar.org/documents/international-overlapping-of-media


Research papers

The increasing importance of circulation revenue

The first section of this paper shows that newspaper publishers in general are becoming increasingly dependent on circulation as a source of revenue. It then sets this change against a background of stable demand for newspapers and intensive...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: John Stockley
June 15, 1972
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Citation

Stockley, J. (1972a, June 15). The increasing importance of circulation revenue. ANA - ESOMAR. Retrieved November 23, 2025, from


https://ana.esomar.org/documents/the-increasing-importance-of-circulation-revenue


Research papers

COSMOS (French)

COSMOS is a man/machine sales area control system as well as for products within the lines of produce distribution chains. In compliance with the modern concept of a management system, man and the computer form a whole and complete each other. The...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Nicolas Steinberg, Y. Ploquin
June 15, 1972
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Citation

Steinberg and Ploquin (1972a, June 15). COSMOS (French). ANA - ESOMAR. Retrieved November 23, 2025, from


https://ana.esomar.org/documents/cosmos-french-


Research papers

Industrial marketing and market research

Market research is defined as the collection and the systematic analysis of the factors that have an influence on the market, its development, and, more generally, on the environment of the enterprise, in order to produce, in a realistic manner,...

Catalogue: The European Marketing Research Review 1972
Author: Philippe Enquin
June 15, 1972
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Citation

Enquin, P. (1972a, June 15). Industrial marketing and market research. ANA - ESOMAR. Retrieved November 23, 2025, from


https://ana.esomar.org/documents/industrial-marketing-and-market-research


Research papers

Problems of joint sponsored readership surveys: Italy

Readership surveys in Italy refer only to the periodical press. No information is available as regards the daily press and technical publications . So far as concerns daily newspapers the reasons for this are to be found in the following causes: a)...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Maria Macchi
June 15, 1972
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Citation

Macchi, M. (1972a, June 15). Problems of joint sponsored readership surveys: Italy. ANA - ESOMAR. Retrieved November 23, 2025, from


https://ana.esomar.org/documents/problems-of-joint-sponsored-readership-surveys-italy


Research papers

Some observations on the seminar

Two problems were not satisfactorily dealt with. The first is, "How do you sell the sophisticated techniques of segmentation and typology to management?" The best suggestion came from John Knecht. "You get an American professor to sell for you." The...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Peter Sampson
June 15, 1972
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Citation

Sampson, P. (1972a, June 15). Some observations on the seminar. ANA - ESOMAR. Retrieved November 23, 2025, from


https://ana.esomar.org/documents/some-observations-on-the-seminar


Research papers

New methods for new research (French)

The objective of this paper is to explain the principles of several analytical methods (Part 2) and how they can be used (Part 3), as shown by the last two years of experience with Programs for Structuring Data (P.S.D.) that are available on the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Patrice Bertier, Jean-Marie Bouroche
June 15, 1972
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Citation

Bertier and Bouroche (1972a, June 15). New methods for new research (French). ANA - ESOMAR. Retrieved November 23, 2025, from


https://ana.esomar.org/documents/new-methods-for-new-research-french-