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Research papers

The use of covariance analysis as a means of analysing the price-setting policy for a company's product

Covariance analysis is a combination of regression analysis and the analysis of variance. From the latter's standpoint it can be used with any of the above experimental designs to increase the precision of the experiment by removing one or more...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Gordon Heald
Company: Gallup International Association
June 15, 1971
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Citation

Heald, G. (1971a, June 15). The use of covariance analysis as a means of analysing the price-setting policy for a company's product. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/the-use-of-covariance-analysis-as-a-means-of-analysing-the-price-setting-policy-for-a-company-s-product


Research reports

Qualitative research on Charleston chew concept

Six group interviews were conducted in the Manchester area in June 1971. The groups comprised: A) 2 groups of 50% boys, 50% girls of aged 7-10;B) 2 groups of boys aged 11-13 yearsC) 2 groups of girls aged 11-13 years.All respondents bought sweets,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1971
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Citation

, C. (1971a, June 08). Qualitative research on Charleston chew concept. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-charleston-chew-concept


Research reports

Project Carnation

The principal objectives of this research were to assess the associations of three selected names for a range of male toiletry products and particularly sprayhairdressing, the names being presented on selected pack designs for spray hairdressing. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Project Carnation . ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/project-carnation--9903


Research reports

Project George Commercial

Beechams Products Ltd. has developed a new moist tissue product. The product is to be test-marketed on Border Television beginning in May 1971. McCann-Erickson has produced a commercial for the product. The objectives of the research reported here...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Project George Commercial. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/project-george-commercial


Research reports

Qualitative research on soft furniture for Gee Advertising Ltd.

This research was designed to investigate consumer attitudes and buying behaviour vis a vis soft furniture, and particularly to investigate consumer reactions to, and expectations of the concept of, foam furniture. More specifically, the objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Qualitative research on soft furniture for Gee Advertising Ltd.. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-soft-furniture-for-gee-advertising-ltd-


Research reports

Research on fruit gum advertising in comics

Garland Compton has developed a series of comic strip advertisements for inclusion in children's comics as an extension of the 'Four Minute Smile' television campaign. The series concerns the adventures of Sir Lastalot, a knight of the Rowntrees...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Research on fruit gum advertising in comics . ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/research-on-fruit-gum-advertising-in-comics-


Research reports

Report on further qualitative research on a commercial for Mint Cracknell

Rowntree Mackintosh has produced a new confectionery product, Mint Cracknell, to be marketed under the Mackintosh brand name. The product has been on test market for some time and has used a television commercial which was prepared by Ogilvy Mather....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Report on further qualitative research on a commercial for Mint Cracknell. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/report-on-further-qualitative-research-on-a-commercial-for-mint-cracknell


Research reports

Qualitative research on project 525

Project 525 includes a number of pf Large Whiff extensions under the Manikin House name. Three specific concepts were examined in this research: Manikin Slims, Mild Blend Manikin Slims, and Long Johns. The objectives of the research were to evaluate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Qualitative research on project 525. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-project-525


Research reports

Veno's honey & lemon commercial research

Veno's Honey and Lemon was launched into Border TV area on 1st January 1970 and following a successful sales pattern and favourable consumers research findings were launched nationally at the beginning of the 1970/71 winter. The objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Veno's honey & lemon commercial research . ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/veno-s-honey-lemon-commercial-research-