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Research reports

Qualitative research on convenience desserts

There were two general objectives of the research: 1. Examination of attitudes to 'Fruit Appeal', amongst housewives who expect to buy it again and those who do not. 'Fruit Appeal' has been on Test Market for the last 18 months, and these have signs...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
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Citation

, C. (1970a, December 01). Qualitative research on convenience desserts . ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-convenience-desserts-


Research reports

Report on advertisement testing on Super Weedex

Geigy has developed a selective weed-killer named'Super Weedex' for paths and drives. This product isan extension of their existing product 'Weedex', the new product both removing any existing weeds andpreventing more weeds from developing within the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 10, 1970
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Citation

, C. (1970a, November 10). Report on advertisement testing on Super Weedex . ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/report-on-advertisement-testing-on-super-weedex-


Research reports

Mint Cracknell

Rowntree Mackintosh has produced a new confectioneryproduct, Mint Cracknell to be marketed under the Mackintoshbrand name. The product has been on test market for sometime and has used a television commercial.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1970
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Citation

, C. (1970a, November 02). Mint Cracknell. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/mint-cracknell


Research reports

Qualitative research on cut flowers

Geigy is considering marketing a product which, when added to water, enables cut flowers to last up to 25 percent longer. Little was known, however, aboutwomen's attitudes towards cut flowers and hence the product concept.The research was designed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1970
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Citation

, C. (1970a, November 01). Qualitative research on cut flowers. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-cut-flowers


Research reports

Liquified Petroleum Gas dealer survey

This survey is designed to enable The Burmah Oil Company to make an initial exploration of the market for Liquified Petroleum Gas in the North West Marketing Area - specifically in an area within an approximate 35 - 40 miles radius of their Ellesmere...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1970
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Citation

, C. (1970a, November 01). Liquified Petroleum Gas dealer survey. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/liquified-petroleum-gas-dealer-survey-s


Research reports

Qualitative research on Park Drive Plain advertising

Past advertising for Park Drive Plain has used the term 'flavor' to communicate smoking satisfaction. Certain doubts have now been raised about the term, and in particular whether the word 'taste' may be more useful. On the basis of this, some...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1970
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Citation

, C. (1970a, October 03). Qualitative research on Park Drive Plain advertising . ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-plain-advertising


Research reports

Qualitative research report on Barclays press advertisements 1971

Charles Barker has produced three black and whiteand one colored example of a proposed press campaignfor Barclays for 1971. The communication objectives ofthe campaign are:1. To produce positive and friendly feelings aboutBarclays; 2. To encourage...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1970
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Citation

, C. (1970a, October 03). Qualitative research report on Barclays press advertisements 1971. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-report-on-barclays-press-advertisements-1971


Research reports

Exploratory research on pre-payments and self-collection for dry-cleaning

The general objectives of this research were to explore consumer attitudes towards two schemes: Prepayments and self-collection. In addition, the opportunity was taken to explore consumer attitudes towards dry-cleaning as a whole, and towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1970
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Citation

, C. (1970a, October 01). Exploratory research on pre-payments and self-collection for dry-cleaning. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/exploratory-research-on-pre-payments-and-self-collection-for-dry-cleaning


Research reports

Qualitative research into attitudes of men towards Horlicks

The general objectives of this research were to provide some small-scale qualitative data on the role which men play in the choice and consumptionof bedtime drinks, and Horlicks in particular. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1970
×

Citation

, C. (1970a, October 01). Qualitative research into attitudes of men towards Horlicks. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-of-men-towards-horlicks