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Research reports

Notes on visit to 'Insight'

The visit was organized in order to make someassessment of the 'Insight' method which had beendescribed briefly by Wasey-Quadrant Ltd (London).Insight's techniques were suggested as potentiallyuseful for throwing new light on Park Drive, and fromthe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Notes on visit to 'Insight'. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/notes-on-visit-to-insight-


Research papers

Diversification by pharmaceutical companies into other areas of the health care industry

To summarise, one must look again at Table I when diversifying and expanding in the health care field. Look at the total market, consider all products and services and especially services. Look at highly specialised fields such as life support...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: Robert S. First
June 1, 1973
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Citation

First, R. S. (1973a, June 01). Diversification by pharmaceutical companies into other areas of the health care industry. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/diversification-by-pharmaceutical-companies-into-other-areas-of-the-health-care-industry


Research reports

Barclaycard responses

In the Campaign Evaluation Study (Sloare Research),it was found that 32% of all those claiming to recallBarclay advertising replied "Barclaycard" and nothingelse. The purpose of this research was: 1. To isolate respondents who responded...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
×

Citation

, C. (1973a, June 01). Barclaycard responses. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/barclaycard-responses


Research papers

The diversification of Boehringer Ingelheim, Ltd. through the launch of Dixarit in the United Kingdom

The paper traces the steps that were taken in the formulation of the marketing strategy of Dixarit, a new product for the prophylactic treatment of migraine. It describes the planned research programme, the development of promotional concepts, their...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Authors: John Bames, Roger Goldsmith
June 1, 1973
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Citation

Bames and Goldsmith (1973a, June 01). The diversification of Boehringer Ingelheim, Ltd. through the launch of Dixarit in the United Kingdom. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/the-diversification-of-boehringer-ingelheim-ltd-through-the-launch-of-dixarit-in-the-united-kingdom


Research papers

Communication with physicians

I would like however to look at the problems of diversification and communication from the international standpoint, and to deal mainly with pharmaceuticals - diversification into new therapeutic areas internationally - which is after all the major...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: Ken M.H. Coleman
June 1, 1973
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Citation

Coleman, K. M. (1973a, June 01). Communication with physicians. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/communication-with-physicians


Research papers

Cost-effective market mapping using the "Item X Use" concept

The paper commences by briefly reviewing some of the research problems which face marketing companies in the process of diversification and highlights the need for a reliable and inexpensive procedure for obtaining an overview of new markets. Next a...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: W. A. K. Frost
June 1, 1973
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Citation

Frost, W. A. (1973a, June 01). Cost-effective market mapping using the "Item X Use" concept. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/cost-effective-market-mapping-using-the-item-x-use-concept


Research papers

A research project to ascertain the methods of promotion used to reach newly qualified and student doctors throughout the U.K.

The following paper describes a piece of qualitative Pharmaceutical Marketing Research, the need for which was created by the apparent lack of success on the part of the Client Company in promoting to younger and more junior doctors. Background...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: D. G. Andrew
Company: GSK
June 1, 1973
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Citation

Andrew, D. G. (1973a, June 01). A research project to ascertain the methods of promotion used to reach newly qualified and student doctors throughout the U.K.. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/a-research-project-to-ascertain-the-methods-of-promotion-used-to-reach-newly-qualified-and-student-doctors-throughout-the-u-k-


Research papers

Media habits and attitudes of physicians in Sweden

F. Hoffman-La Roche & Co. AG has assigned AB Marknadsforskning (Sollentuna, Sweden) to study the relative Importance of existing media reaching doctors in Sweden, especially for drug communication. The study aims at a quantification of exposure of...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: J. Ortengren
June 1, 1973
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Citation

Ortengren, J. (1973a, June 01). Media habits and attitudes of physicians in Sweden. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/media-habits-and-attitudes-of-physicians-in-sweden


Research papers

Diversification

Created in 1886 - a small plant for the production of dyestuffs, located in Basle - SANDOZ is today well known throughout the world for its dyestuffs, pharmaceuticals, agrochemicals, dietetic and hospital supply products, thanks to its considerable...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: R. Biard
June 1, 1973
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Citation

Biard, R. (1973a, June 01). Diversification. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/diversification