This presentation answers a key client question: what is the right Marketing Metric?
This presentation answers a key client question: what is the right Marketing Metric?
When you're lacking decades of experience, can you still influence the highest levels of decision making in a huge global corporation? Of course, if you speak the right language. This inspirational tale of two young researchers, understanding that talking money was the way to win over the decision-makers and get research to impact throughout the business. Our unique experience data took us on a collaborative journey that produced Snackable Reports and an interactive Preference Calculator; all results-oriented, engaging and sharable. We successfully raised the profile of insight and marketing, getting senior Delta teams to take notice and ultimately build a highly optimised media strategy. This paper will describe our journey, key ingredients to our success and why we are proud of it.
When you're lacking decades of experience, can you still influence the highest levels of decision making in a huge global corporation? Of course, if you speak the right language. This inspirational tale of two young researchers, understanding that talking money was the way to win over the decision-makers and get research to impact throughout the business. Our unique experience data took us on a collaborative journey that produced Snackable Reports and an interactive Preference Calculator; all results-oriented, engaging and sharable. We successfully raised the profile of insight and marketing, getting senior Delta teams to take notice and ultimately build a highly optimised media strategy. This paper will describe our journey, key ingredients to our success and why we are proud of it.