Author: "Catherine Becker

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Research papers

Working on sociocultural dynamics and customers' segmentation from local to global

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Date: May 13, 2014
Authors: Laetitia Ricci, Catherine Becker, Alexandre Merza, Xiaoyuan Zheng

Research papers

Trend seeking

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Company: ABM Research Inc.
Date: September 1, 1999
Authors: Ron Beasley, Catherine Becker

Research papers

Local brands, global brands

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Company: SORGEM IMR
Date: June 15, 1998
Author: Catherine Becker

Research papers

Hair and cosmetic products in the Japanese market

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Company: SORGEM IMR
Date: November 1, 1996
Author: Catherine Becker

Research papers

Meta consumption

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Company: SORGEM IMR
Date: May 1, 1996
Authors: M. Nussenbaum, A. Souvayre, Catherine Becker