Author: "Catherine Becker

ANA has found 5 results for you, in 399 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Working on sociocultural dynamics and customers' segmentation from local to global

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Date: May 13, 2014
Authors: Laetitia Ricci, Catherine Becker, Alexandre Merza, Xiaoyuan Zheng

Research papers

Trend seeking

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Company: ABM Research Inc.
Date: September 1, 1999
Authors: Ron Beasley, Catherine Becker

Research papers

Local brands, global brands

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Company: SORGEM IMR
Date: June 15, 1998
Author: Catherine Becker

Research papers

Hair and cosmetic products in the Japanese market

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Company: SORGEM IMR
Date: November 1, 1996
Author: Catherine Becker

Research papers

Meta consumption

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Company: SORGEM IMR
Date: May 1, 1996
Authors: M. Nussenbaum, A. Souvayre, Catherine Becker