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Research papers

Managing executive development programs

The objective of this paper is to specify, collect and classify the steps to be followed in designing, implementing and evaluating an Executive Development Program. The authors view the subject from a distinctly pragmatic viewpoint which is based on...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Fred Wechsler, Sergio Barraza Picone
June 1, 1976
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Citation

Wechsler and Barraza Picone (1976a, June 01). Managing executive development programs. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/managing-executive-development-programs


Research papers

On the teaching of effective decision making in marketing

In this paper a study will be described which attempts to investigate certain behavioral dimensions of decision making. The study consists in part of an experimental design employing a problem- solving and decision-making marketing task within the...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Eric Langeard, J. P. Leonardi, R. A. Peterson
June 1, 1976
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Citation

Langeard, Leonardi and Peterson (1976a, June 01). On the teaching of effective decision making in marketing. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/on-the-teaching-of-effective-decision-making-in-marketing


Research reports

Qualitative research on Project Jupiter

Project 'Jupiter' is a pseudo-alcoholic (2% level) softdrink for the 12-15 year-old market. These concepts were available as pulse slides, packs, andproduct descriptions. The general purpose of this research was to test theseconcepts prior to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research on Project Jupiter. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-project-jupiter


Research papers

Teaching consumer behaviour in Europe

The paper examines some of the problems involved in teaching consumer behavior in management education programs in Europe. These stem in large measure from the current embryonic stage of research in consumer behavior in Europe, which make it...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Susan P. Douglas, Bernard Dubois
June 1, 1976
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Citation

Douglas and Dubois (1976a, June 01). Teaching consumer behaviour in Europe. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/teaching-consumer-behaviour-in-europe


Research papers

Recent experiences in Belgian marketing education

The following papers describe two experiences in the field of marketing education. Both programs were initiated by the Center for Productivity and Research from the University of Ghent. The first paper comments the program in which public officers...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Jacques De Rijcke, R. Duyck
June 1, 1976
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Citation

De Rijcke and Duyck (1976a, June 01). Recent experiences in Belgian marketing education. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/recent-experiences-in-belgian-marketing-education


Research reports

Qualitative on new fragrance concept for Yardley

The objectives of the research reported here were to determine which of the eight concepts available hadthe widest appeal for women within the requirements ofexclusivity end sophistication.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative on new fragrance concept for Yardley. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/qualitative-on-new-fragrance-concept-for-yardley


Research reports

Qualitative research into ingredients for a relaunch of Sunsilk range

Elida Gibbs is planning to relaunch the Sunsilk rangein 1977 concentrating in particular on Shampoo and Hairsprayand to a lesser degree upon Aerosol Setting Lotion.Qualitative research was required in order to evaluateseveral alternative new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research into ingredients for a relaunch of Sunsilk range. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-ingredients-for-a-relaunch-of-sunsilk-range


Research papers

Toward marketing development or alternative strategies in managerial marketing education

The function of marketing education for managers is to bridge the gap which exists between theoretical concepts and practical application/implementation. In this connection, the didactic structure of the educational process is of much importance and...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: A. P. van Gent
June 1, 1976
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Citation

van Gent, A. P. (1976a, June 01). Toward marketing development or alternative strategies in managerial marketing education. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/toward-marketing-development-or-alternative-strategies-in-managerial-marketing-education


Research papers

Marketing education for small business

This paper sets out to both examine some of the particular and peculiar needs of the small business sector as well as mapping a plea for changed attitudes among marketing (and other) educators.

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: A. H. Davies
June 1, 1976
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Citation

Davies, A. H. (1976a, June 01). Marketing education for small business. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/marketing-education-for-small-business