In the midst of the fourth Industrial Revolution, more than one-third of the skills we believe are essential for today's workforce will have changed according to the Future of Jobs Report from the World Economic Forum. ESOMAR in partnership with Market Research Society of Singapore (MRSS) is delighted to launch 'Insight Spaces'; a webinar series to enable marketing and research professionals to continually upgrade their skills in uncovering data-led insights.The launch episode will explore how Semiotics can be leveraged to uncover richer insights.
The presenters argue that a true understanding of the appeal of hip-hop can have valuable implications for marketers seeking to connect with young people. Hip-hop incorporates a number of key values which resonate powerfully with the youth target. This presentation seeks to describe and explore these values and how they work, before articulating the interaction between hip-hop and the world of brands - an interaction which has rich potential if it can be properly harnessed.