In 1999 a study asked men around Europe what they thought of their lives: their jobs, their partners, their kids, their friends, women, sex, and advertising? How did this differ by age from 21-65 years? How did it differ by country between the United Kingdom, Ireland, France, Germany and Spain? Four years later, the project assessed what had changed. Had the launch of the Euro, 9/11 and a looming recession made men think differently?