Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and presents a 'festival framework', identifying the key ingredients to get right, as well as those that are not as important. It provides a comprehensive understanding of music festivals, along with the opportunities and challenges that they present for brands.
How do clients see the future of research? Will research remain the voice of the consumers central to the decision making process inside organisations? What is the future role of the client side researcher? These and many other questions on the future of client side research will be discussed.
In a short span of time, TV content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted doom for TV. TV Re[defined] reveals that TV is in fact alive and well. With few limitations upon it, the small screen is inspiring a dizzying array of conversation-worthy content. Viewers are redefining for themselves their relationship with their televisionsand for a large segment of the audience it's a relationship that is deeper than ever. TV Re[defined] sheds light on global viewers evolving habits how they discover and consume contentand illustrates how content creators and TV providers can redefine their relationship with viewers in the new TV landscape.