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Videos

How to save two industries and make a little money

Digital Segment Targeting is the name we give to a new set of techniques that involve scaling up attitudinal data via lookalike modelling to identify a large constituency within the general population that are likely to have the same attitudes, and...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Alistair Leathwood
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Leathwood, A. (2016a, June 15). How to save two industries and make a little money. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/how-to-save-two-industries-and-make-a-little-money


Videos

Gen X today

Research shapes our brands, inspires our content and helps us to communicate with our audiences. We know a lot about kids, families and young adults, so this year we embarked on a project to support our Adult-focused brands by exploring Gen X...

Catalogue: Congress 2016: #WOW
Authors: Anna Noel Taylor, Christian Kurz, Emma Murray, James Guerrier, Jo McIlvenna
June 15, 2016
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Citation

Taylor, Kurz, Murray, Guerrier and McIlvenna (2016a, June 15). Gen X today. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/gen-x-today


Videos

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
June 15, 2016
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Citation

Poynter, R. (2016a, June 15). Finding and communicating the story in the data. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/finding-and-communicating-the-story-in-the-data


Videos

From Big Data to big decisions

In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ilana Saarikko, Reed Cundiff
Company: Microsoft
June 15, 2016
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Citation

Saarikko and Cundiff (2016a, June 15). From Big Data to big decisions. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/from-big-data-to-big-decisions


Videos

Doctor, doctor, I've been dabbling in non-conscious measurement

Working in research for a decade, Tom thinks he has amassed sufficient experience to tackle most research challenges. Whilst he cares very much about his work, Tom has inadvertently become complacent. He embraced the switch to online research with...

Catalogue: Congress 2016: #WOW
Authors: Dipesh Mistry, Samantha Bond
June 15, 2016
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Citation

Mistry and Bond (2016a, June 15). Doctor, doctor, I've been dabbling in non-conscious measurement. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/doctor-doctor-i-ve-been-dabbling-in-non-conscious-measurement


Videos

Engagement on a tightrope (Spanish)

Venezuela is currently facing curtailed freedom of speech, human rights violations, shortages of essential goods, and ongoing public unrest is under debate, so independent and objective information is sought. Many believe that local media are under...

Catalogue: Latin America 2016: Research Renovation
Authors: Juan Chasan, Pablo Cibella, Orlando Riebman
Companies: StatMark Group, S.A.,
June 15, 2016
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Citation

Chasan, Cibella and Riebman (2016a, June 15). Engagement on a tightrope (Spanish). ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/engagement-on-a-tightrope-spanish-


Videos

Enter the experience economy

While the ideal marketing research study drives change, only half of research studies succeed at that goal. Similar to guerilla marketing, the solutions often lie in unconventional and creative ways of engaging the audience, obtaining a maximum...

Catalogue: Congress 2016: #WOW
Author: Thomas Troch
June 15, 2016
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Citation

Troch, T. (2016a, June 15). Enter the experience economy. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/enter-the-experience-economy


Videos

Stay AGILE or?

Agile methodology is based on iterative and incremental development. The requirements and solutions evolve through collaboration between teams that are self-organising and cross-functional, involving all stakeholders. The agile market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Pravin Shekar
June 15, 2016
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Citation

Shekar, P. (2016a, June 15). Stay AGILE or?. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/-stay-agile-or-


Videos

10 things you need to know about global research

When conducting global research there are some key things you need to know about markets, prices, practices, and options, if you are going to deliver quality insight at a reasonable cost. Every year, ESOMAR produces the Global Market Research study -...

Catalogue: Congress 2016: #WOW
Author: Ray Poynter
June 15, 2016
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Citation

Poynter, R. (2016a, June 15). 10 things you need to know about global research. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/10-things-you-need-to-know-about-global-research