Author: "Christopher Minter

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Research papers

The target group index

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Christopher Minter

Research papers

The Target Group Index

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: June 15, 1973
Author: Christopher Minter

Research papers

Can advertising and media planning be improved by the use of single-source data?

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Author: Christopher Minter