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Research papers

Conflict maps in social media

Many brands have entered the realm of social media as part of their marketing strategies. Nevertheless, on many occasions due to mishandling these interactions devolved into conflict which may scale rapidly and turn low intensity situations into...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Julián Andrés Riveros Clavijo, María Angélica Aya Zarate
June 23, 2013
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Citation

Clavijo and Zarate (2013a, June 23). Conflict maps in social media. ANA - ESOMAR. Retrieved August 12, 2025, from


https://ana.esomar.org/documents/conflict-maps-in-social-media


Research papers

Minding the product transition gap

Every time a consumer makes a product transition, there is an opportunity to either lose or win that consumer. It is crucial to understand the drivers behind consumer product transitions, as these decisions can cumulatively represent millions of...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Steve August, Andrew Sauer
June 23, 2013
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Citation

August and Sauer (2013a, June 23). Minding the product transition gap. ANA - ESOMAR. Retrieved August 12, 2025, from


https://ana.esomar.org/documents/minding-the-product-transition-gap


Research papers

Beyond Big Data

Big Data is likely to radically change the consumer insights landscape. Commentators question the role of market research when so much data is readily available. Does market research have a role to play in this new environment? This presentation...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Author: Colin Strong
Company: GfK
June 23, 2013
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Citation

Strong, C. (2013a, June 23). Beyond Big Data. ANA - ESOMAR. Retrieved August 12, 2025, from


https://ana.esomar.org/documents/beyond-big-data


Research papers

Crowdpower

An essential question in innovation is how well the new product will be accepted by the customer once it is launched. Measures are needed to detect opportunities in early innovation stages and to move the right ideas forward in the value chain. FMCG...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Author: Andera Gadeib
Company: Dialego AG
June 23, 2013
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Citation

Gadeib, A. (2013a, June 23). Crowdpower. ANA - ESOMAR. Retrieved August 12, 2025, from


https://ana.esomar.org/documents/crowdpower


Research papers

Digital research practices from 500,000 marketers

For the past two years MixRank has been building the world's largest database of digital advertisers. By analyzing the websites of more than 500,000 digital advertisers with sophisticated data mining technology developed for this project, amazing...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Ilya Lichtenstein, Jana Fung
June 23, 2013
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Citation

Lichtenstein and Fung (2013a, June 23). Digital research practices from 500,000 marketers. ANA - ESOMAR. Retrieved August 12, 2025, from


https://ana.esomar.org/documents/digital-research-practices-from-500-000-marketers


Research papers

The future foundation digital download

The Future Foundation presentation, tailored exclusively for ESOMAR, is designed to stimulate debate, inspire ideas and encourage interaction. As well as setting the scene with an overview of the latest events in the world of digital, several new...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Author: Richard Nicholls
June 23, 2013
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Citation

Nicholls, R. (2013a, June 23). The future foundation digital download. ANA - ESOMAR. Retrieved August 12, 2025, from


https://ana.esomar.org/documents/the-future-foundation-digital-download


Research papers

You love the Web? But how much?

The Boston Consulting Group recently conducted various research projects to quantify the value of the internet to consumers generally and for some specific activities. We anchored these studies on the concept of Consumer Surplus, developing a series...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Emmanuel Huet, Gabriela Barrios
June 23, 2013
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Citation

Huet and Barrios (2013a, June 23). You love the Web? But how much?. ANA - ESOMAR. Retrieved August 12, 2025, from


https://ana.esomar.org/documents/you-love-the-web-but-how-much-


Research papers

Making your brand pinteresting to youth

Data from a two-part national survey study will provide insight into how young adult users actually use Pinterest and help marketers determine strategy and teach companies to engage with young adults on Pinterest. The initial paper-and-pencil survey...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Caitlin Krulikowski, Jennifer Romano Bergstrom, Megan Fischer
June 23, 2013
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Citation

Krulikowski, Bergstrom and Fischer (2013a, June 23). Making your brand pinteresting to youth. ANA - ESOMAR. Retrieved August 12, 2025, from


https://ana.esomar.org/documents/making-your-brand-pinteresting-to-youth


Research papers

The effect of engagement with social media on purchase behaviors

This presentation reviews how a different form of engagement with the Air Miles Facebook page and their own social media site affects future purchase behaviors. Engagement includes a hierarchy from passively reading content, liking something, and...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Mark Vandenbosch, Bobby Calder, Edward Malthouse, Su Jung Kim
June 23, 2013
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Citation

Vandenbosch, Calder, Malthouse and Kim (2013a, June 23). The effect of engagement with social media on purchase behaviors. ANA - ESOMAR. Retrieved August 12, 2025, from


https://ana.esomar.org/documents/the-effect-of-engagement-with-social-media-on-purchase-behaviors