Exhaustive manual coding of open-ended responses is still an everyday reality. Thanks to technological advances we nowadays have text analytics. The main models behind it can only unleash their power with longer text, not with short statements we often face in market research. I explored models used for analyzing Twitter and Co. and transferred them to open-end analysis, with promising results.
6 young researchers take centre stage at the Congress to WOW us with their #Brilliance! Each has only 60 seconds to pitch their idea.
The top line results from the Global Market Report 2017, new professional standards guidelines, ESOMAR membership update and much much more!