Resources Library by ANA

Discovering new actionable insights with AI

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool that uses AI to mine past data and...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Sunita Venkataraman, Manish MIttal

Company: Course5 Intelligence

September 8, 2019

Driver analysis as a gateway to advanced analytics

This interactive how-to session will start with a simple example of how to do a basic driver analysis and will then introduce advanced analytics that can make it more powerful. This Principles Express Live session is derived from the University of...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Jeffrey Henning

September 8, 2019

Becoming customer obsessed at the Royal Bank of Scotland

With this presentation from the Royal Bank of Scotland, you will learn about how customer insights are helping the bank becoming 'Customer Obsessed'. 

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ian Goulding, Libby Watkinson

September 8, 2019

Experience crash test

Healthcare industry is now driven by health tech! What is in the earth of future technology in terms of suitable human experience? That is where XCT Experience Crash Test methodology is answering to oriented our future. InProcess is the inventor of...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Christophe Rebours, Nicolas Pochart

Company: GSK

September 8, 2019

Live lens: Getting closer to consumers

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}As social communication has evolved, so has the way we connect with consumers for research. Our real-time Live Lens methodology uses familiar feedback mechanisms and allows consumers to...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ellie Inman, Emma Bennett

Company: Sky Limited

September 8, 2019

Making sound decisions

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}No More Sonic Trash! From phones to hospitals to cars, sound has the potential to vastly...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Joe Sauer, Lauren McGuire, Nic Thomas

Companies: Sentient Decision Science, Nissan Motor Co.

September 8, 2019

Micro-moments that matter: How to effectively target Chinese travellers

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}An obsession to use digital often obscures the true purpose of marketing, In this...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Emma Donnellan, Komal Roy, Yuan Liu

Company: Kantar

September 8, 2019

Hello, I'm Alexa. I'm conducting a survey

Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Ennio Armato

Company: FFIND DE

September 8, 2019

New ways of measuring success

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ignacio Gómez, Ricardo Torres, Ignacio de la Iglesia, Pablo Pérez

Companies: Netquest, The Cocktail Analysis, Google, RTVE (Corporación de Radio y Televisión Española)

September 8, 2019