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Videos

The great internal communications experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola K&I's biggest challenge. Examining which communications create most engagement with internal audiences & providing guidelines, we will change insight communication for good.

Catalogue: Congress 2018
Authors: Begonia Fafian, Lucy Davison
September 23, 2018
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Citation

Fafian and Davison (2018a, September 23). The great internal communications experiment. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/the-great-internal-communications-experiment


Videos

How we used a robot to solve a very human problem

In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millennials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past...

Catalogue: Congress 2018
Authors: Elaine Rodrigo, Nina Rahmatallah
Company: Kantar
September 23, 2018
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Citation

Rodrigo and Rahmatallah (2018a, September 23). How we used a robot to solve a very human problem. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/how-we-used-a-robot-to-solve-a-very-human-problem


Videos

Jabong

The Talent Contest: ESOMAR Research Effectiveness Award Finalist.

Catalogue: Congress 2018
Authors: Archana Pai, Priyanka Bhargav
September 23, 2018
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Citation

Pai and Bhargav (2018a, September 23). Jabong. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/jabong


Case studies

Blindfolded, describing an elephant

There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it,...

Catalogue: Congress 2018
Author: Leigh Caldwell
September 23, 2018
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Citation

Caldwell, L. (2018a, September 23). Blindfolded, describing an elephant . ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/blindfolded-describing-an-elephant--9349


Research papers

Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths

See how J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across FMCG/regulated categories.

Catalogue: Congress 2018
Authors: Vittorio Raimondi, Pavi Gupta
September 23, 2018
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Citation

Raimondi and Gupta (2018a, September 23). Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/reconciling-contradicting-facts-by-instituting-a-hierarchy-of-truth-to-bust-myths


Videos

Government regulation and election embargoes can threaten poll quality

Find out where government limits on polling threaten researchers ability to do their jobs from the latest global study.

Catalogue: Congress 2018
Author: Kathleen Frankovic
September 23, 2018
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Citation

Frankovic, K. (2018a, September 23). Government regulation and election embargoes can threaten poll quality. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/government-regulation-and-election-embargoes-can-threaten-poll-quality


Videos

A game changer in understanding toy purchasers

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioural data), that focuses on the customer journey made by parents buying toys during the Christmas shopping...

Catalogue: Congress 2018
Authors: Marc Smaluhn, Raul Gordo
Company: Netquest
September 23, 2018
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Citation

Smaluhn and Gordo (2018a, September 23). A game changer in understanding toy purchasers. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/a-game-changer-in-understanding-toy-purchasers


Research papers

A game changer in the understanding of toy consumer

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioral data), that focuses on the customer journey made by parents buying toys during the Christmas shopping...

Catalogue: Congress 2018
Authors: Joaquim Bretcha, María Payá, Raul Gordo, Marc Smaluhn
Company: Netquest
September 23, 2018
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Citation

Bretcha, Payá, Gordo and Smaluhn (2018a, September 23). A game changer in the understanding of toy consumer . ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/a-game-changer-in-the-understanding-of-toy-consumer-


Videos

Consumer data trends in action

Data is the cornerstone of our profession. Engaging people to share their data with us, whether opinion or observational data, is dependent on engaging with them in relevant ways. And relevancy requires us to understand their device, media, and...

Catalogue: Congress 2018
Author: Melanie Courtright
Company: Research Now SSI
September 23, 2018
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Citation

Courtright, M. (2018a, September 23). Consumer data trends in action. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/consumer-data-trends-in-action