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Research papers

Colour Science Meets Consumer Insight

Colour isn?t just aesthetics or subjective choice?it?s a silent salesperson. In a crowded market for premium headphones, Bose discovered that scientifically choosing the right colour can attract new customers and boost sales. In a world where product...

Catalogue: Congress 2026
Authors: Wim Hamaekers, Uyen Chand
Companies: One Inch Whale, Bose
January 1, 1970
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Citation

Hamaekers and Chand (1970a, January 01). Colour Science Meets Consumer Insight. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/colour-science-meets-consumer-insight


Videos

Panel Discussion: Do We Actually Care about Data Quality?

Data quality isn?t just a technical checkbox, it?s the difference between insight and illusion. Poor data doesn?t just lead to bad decisions; it amplifies bias, erodes trust, and misrepresents reality. So is data quality a top purchase metric in our...

Catalogue: Congress 2025
Author:
Companies: Kantar, Prodege, Dynata, Cint, Procter & Gamble
January 1, 1970
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Citation

(1970a, January 01). Panel Discussion: Do We Actually Care about Data Quality?. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/panel-discussion-do-we-actually-care-about-data-quality-


Videos
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Citation

Rudminaite, J. (1970a, January 01). Panoramic Listening. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/panoramic-listening