Resources Library by ANA

Catalogue:

Author:

January 1, 1970

Congress 2022 Presidential Adress

Catalogue: Congress 2022: 75th Anniversary

Author:

January 1, 1970

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024

Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers

Companies: Human8, Philips International

January 1, 1970

The Pursuit of Perfect Taste

For decades, food and beverage innovation has been driven by one goal: maximising consumer liking. However, what if this pursuit of the perfect taste has contributed to the global obesity crisis? What if the focus on liking alone has led us to create...

Catalogue: Congress 2026

Authors: Dave Lundahl, Greg Stucky

Company: Insights Now

January 1, 1970

How Data-Driven AI Is Making Market Research Indispensable

AI is positioned to transform market research. As generative tools become more embedded in decision-making, the north star for consumer insight is clear: AI rooted in proprietary, real-time data. Unlike generic chat models that hallucinate or rely on...

Catalogue: Congress 2025

Author: Zach Koerber

Company: Morning Consult

January 1, 1970

Establishing International Standards for Measuring Demographics

In this paper, I want to explore the best ways of measuring basic demographics (age, gender, education, income,working status, job and socio-economic classifiers), based on two years of exploratory research-on-research, comparingdifferent methods...

Catalogue:

Author: Jon Puleston

January 1, 1970

Catalogue:

Author:

January 1, 1970

Catalogue:

Author:

January 1, 1970

Catalogue:

Author:

January 1, 1970