Author: "Don E. Schultz

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Research papers

Relevant pieces to the Chinese media puzzle

Catalogue: Asia Pacific 2010: Eyes on Asia
Date: April 20, 2010
Authors: Don E. Schultz, Martin P. Block

Research papers

Shopper's own views of in-store activities

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Date: March 4, 2009
Authors: Don E. Schultz, Martin P. Block

Research papers

Media consumption and consumer purchasing

Catalogue: Worldwide Multi Media Measurement 2006
Date: June 4, 2006
Authors: Don E. Schultz, Joseph J. Pilotta, Martin P. Block

Research papers

Implementing a media consumption model

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Date: June 22, 2005
Authors: Don E. Schultz, Joseph J. Pilotta, Martin P. Block

Research papers

A roadmap for developing an integrated, audience-focused, market research-driven organisation

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Date: September 19, 2004
Authors: Don E. Schultz, David Haigh, Heidi F. Schultz

Research papers

Developing the foundation for a new approach to understanding how media advertising works

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Date: June 16, 2004
Authors: Don E. Schultz, Joseph J. Pilotta

Research papers

Building holistic relationship communication programs in an interactive marketplace

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Date: September 22, 2002
Authors: Don E. Schultz, Kirsti Lindberg-Repo

Research papers

The Internet and the effects of eCommerce on the brand

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Date: September 1, 2000
Authors: Don E. Schultz, Heidi F. Schultz

Research papers

Budgeting for brand outcomes

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Author: Don E. Schultz