Author: "Edward B. Keller

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Research papers

A holistic approach to the measurement of WOM

Catalogue: WM3 2009: Change Is In The Air...
Company: Engagement Labs
Date: May 7, 2009
Authors: Edward B. Keller, Barak Libai

Research papers

Changing equity of brand labels: The U.S. perspective

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Date: September 14, 2003
Author: Edward B. Keller

Case studies

Researching hard to reach audiences

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Date: June 15, 1988
Authors: Gunilla C. Broadbent, Edward B. Keller