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Research reports

Qualitative research on attitudes to banks and promotional activities amongst young people

This research was concerned with young people and banking. The main objectives of the research were to determine:1. To what extent it is possible to anticipate, or in fact directly influence, the decisions which Young People ultimately make in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Qualitative research on attitudes to banks and promotional activities amongst young people . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-attitudes-to-banks-and-promotional-activities-amongst-young-people-


Research reports

Report on qualitative research on Opal fruits

The objectives of this research were to examine consumer attitudes to Opal fruits. Specific objectives were to discover:1 ) The general motivations for purchasing and consumption of Opal fruits;2) Detailed attitudes to the product;3) Attitudes to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Report on qualitative research on Opal fruits. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-opal-fruits


Research reports

Qualitative research on project D.C.I

The general objectives of this research were to examine the feasibility of introducing a small tipped cigarette at 4/- into the Irish Market. In moredetail: 1) To explore responses to the idea of a 4/- cigarette.2) To establish the meaning of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Qualitative research on project D.C.I. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-project-d-c-i


Research reports

Dry Fly cream sherry concept/label research

This report sets out the main findings drawn from stages I and II of qualitative research on the 'Dry Fly' and 'Cream Sherry' concepts and a number of alternative label designs. Dry Fly Medium Sherry currently holds the 2% of the sherry market, which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Dry Fly cream sherry concept/label research . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/dry-fly-cream-sherry-concept-label-research-


Research reports

Report on qualitative research on Honey Toffo

Rowntree Mackintosh's is considering marketing a new Toffo roll with a honey flavour. Two alternative samples have been produced together with a roughversion of a finished Honey Toffo pack. The objectives of this research were to examine reactions to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
×

Citation

, C. (1971a, March 01). Report on qualitative research on Honey Toffo. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-honey-toffo


Research reports

Qualitative research on White Fish press adverisements

The general objectives of this research were as follows :1. To establish that the proposed 1971 Press Advertisements make an immediate visual impact and communicate taste/sensory appeal.2. To identify any specific negatives in their treatments...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 2, 1971
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Citation

, C. (1971a, February 02). Qualitative research on White Fish press adverisements. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-white-fish-press-adverisements


Research reports

Report on qualitative research on a Toffee Crisp commercial

Ogilvy Mather has produced a new 30 second commercial for Toffee Crisp 'The Station' based on the tune to Chattanooga Choo Choo. The objectives of t his research were: 1. To ascertain the communication of the commercial.2. To discover the mood...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
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Citation

, C. (1971a, February 01). Report on qualitative research on a Toffee Crisp commercial. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-toffee-crisp-commercial


Research reports

Report on qualitative research on Blue Riband commercials

Two new 15-second commercials have been prepared for Blue Riband by Ogilvy and Mather. These are called "Tandem" and "Car Park". The objectives of the research were:1. To discover what respondents think is being communicated by the commercial.2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
×

Citation

, C. (1971a, February 01). Report on qualitative research on Blue Riband commercials. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-blue-riband-commercials


Research reports

Report on qualitative research on Toffo multipack

Rowntree-Mackintosh is considering packing Toffo rolls in multipacks for sale through supermarket and grocery outlets. Single tubes of the product wouldstill, be available. The basic questions with which the research was concerned were:1. The size of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
×

Citation

, C. (1971a, February 01). Report on qualitative research on Toffo multipack. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-toffo-multipack