Merging data streams, Big Data, machine learning, robotics, start-ups, wearables, IoT and market disruption. Just some of the challenges and opportunities facing suppliers of market research now and in the future. How do research agencies cope? What are their plans and strategies to cope in an ever changing world? What does the professions future look like from their perspective?
So, what does the world really think? New technologies are allowing researchers to rapidly and cost-effectively reach and engage citizens and consumers in places and ways previously unimaginable. This presentation will explore the results of "Ask the World", a joint initiative between ESOMAR and RIWI Corp. Based on questions submitted directly by the market research community, the project surveyed over 65,000 people in 60 countries and 30 languages on a variety of issues. It's a big world out there, or is it?
Imagine asking 20,000 Iranians about the future of their country - in 12 days; or people across Latin America about the Zika virus outbreak - within 24 hours of the WHO declaring it a global health emergency; or citizens in 51 countries about potentially highly divisive issues such as LGBTI rights. Welcome to the new era of Global Consumer and Citizen Voice. This session will be presented by Eric Meerkamper, President of RIWI, which collects people's opinions via an innovative online software called Random Domain Intercept Technology (RDIT) for global clients including Ericsson, Freedom House, MasterCard Foundation, Procter and Gamble, WalMart, and the World Bank. Initially used at the University of Toronto for global pandemic surveillance, RDIT has been applied to various consumer research objectives, as well to understanding and addressing global challenges such as: women's rights in ISIS influenced countries, mental health stigma, creating an Arctic sanctuary, women voting initiatives in Indonesia, youth optimism in sub-Sahara Africa, and many others. So, what do you want to ask the world?
Eliciting reliable and credible data from marginalised populations without compromising their safety is a dream of LGBT advocacy throughout the world. New survey technologies offer such a potential. Working in collaboration with ILGA (International Lesbian, Gay, Bisexual, Trans and Intersex Association - an international NGO with 1200 member organisation across the globe), the RIWI Corporation used their Random Domain Intercept Technology to undertake a 51 country survey on attitudes to same-sex marriage. Focusing on Ireland in light of its recent referendum, this ESOMAR presentation will shed light on the predictive strategy implications of these new technologies, and discuss their potential for work with measurable social impact.