This document makes a dissertation on the perception current in Mexico from the assessment, definition and utilization from the investigation qualitative: The same invites to the reflection on the conception from a investigation more engaged and less commercial, demonstrating with a example the reaches from this in the ground from the tech market.
This paper is about the present perception of the assessment, definition and use of qualitative research in Mexico. Similarly, it calls for a more committed and less commercial approach to research, showing the potential of such research for marketing by an example.