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Research reports

Summary report on Fish Fingers commercials

Lintas have devised two new approaches for Birds Eyefish fingers advertising. The objectives of the campaignsare to stop the erosion of Birds Eye purchasing to OwnBrand purchasing which appears to be increasing on anoccasional basis. In addition to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 9, 1972
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Citation

, C. (1972a, December 09). Summary report on Fish Fingers commercials. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/summary-report-on-fish-fingers-commercials


Research reports

Research report on project 088

The research was carried out to investigate consumerreactions to ideas for cigarettes providing extravalue for money in terms of extra size for standardprices but without coupons; and specifically to assessto what extent the promotion of such...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1972
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Citation

, C. (1972a, December 08). Research report on project 088. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/research-report-on-project-088


Research reports

Qualitative research on Milo advertising

Mile is a malted milk drink which has a very small shareof the malted milk market. The brand has not had muchadvertising support recently, but an attempt is now beingmade to consider support for the brand. To explore possibilities, 3...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1972
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Citation

, C. (1972a, December 08). Qualitative research on Milo advertising. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-milo-advertising


Research reports

Rusk and Crumb

Consideration is being given to making use of the traditional links of the Rusk and Crumb Company with butchersby developing new products to be sold by butchers. Previous research among butchers and among consumers hassuggested that these could best...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1972
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Citation

, C. (1972a, December 03). Rusk and Crumb. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/rusk-and-crumb


Research reports

Research report on skin care

Ciba-Geigy is preparing to launch a skin-careproduct based on Oil of Aloe. A number of conceptswere prepared by Masius Wynn Williams in order toassess which elements of the product were of mostinterest and how these should be treated. Theresearch...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Research report on skin care. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/research-report-on-skin-care


Research reports

Project Venus

Previous research suggested that the market for the VenusOrange and Vitamin drink is mainly among Vitamin tablet orcapsule users. The present research is aimed at investigating in detail, potential consumers' concepts and understanding of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Project Venus . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/project-venus-


Research reports

Interim report on qualitative research on sea-salt

Consideration is being given to the marketing ofsea-salt (imported from France) under the Cerebosname. This would necessarily be a premium-pricedproduct.Research was requireda to examine the general attitudes towardssalt as it is known and used with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Interim report on qualitative research on sea-salt. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/interim-report-on-qualitative-research-on-sea-salt


Research reports

Exploratory research on coupon-collecting and gift-catalogues

The research was required into the usage of gift cataloguesand attitudes towards them and towards coupons inorder to assist with decisions about the design ofcatalogs and selection of gifts and in order tocheck whether predictions could be made...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Exploratory research on coupon-collecting and gift-catalogues. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/exploratory-research-on-coupon-collecting-and-gift-catalogues


Research reports

Floorcare research stage 1 (A)

This report sets out the results and conclusionsdrawn from Stage 1 (A) on the Ciba-Giegy researchprogramme on Floor Care. The purpose of this researchwas to evaluate several floor care concepts, whichtook place in parallel with a product test on'Wash...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Floorcare research stage 1 (A). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/floorcare-research-stage-1-a-