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Research reports

Qualitative research on 'Project B'

The objective of the research was to examinepossible approaches for a new Senior Service tippedbrand aimed primarily at men and offering a moresatisfying, fuller-flavored product.Seven approaches were examined. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 23, 1972
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Citation

, C. (1972a, November 23). Qualitative research on 'Project B'. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-project-b-


Research reports

Qualitative research on Product 25

The research was required to examine the communication and general response to each of the three approachesto both aids in selecting an approach and refiningits treatment- in particular, should any approach include"freshness" its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 11, 1972
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Citation

, C. (1972a, November 11). Qualitative research on Product 25. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-product-25


Research reports

Exploratory research on lemon Omo

This research was undertaken in order to explore the potential of lemons for washing powders, specificallyOmo, and to generate possible creative expressions andvocabulary for maximizing the benefits of a lemon storyfor Omo. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1972
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Citation

, C. (1972a, November 02). Exploratory research on lemon Omo. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/exploratory-research-on-lemon-omo


Research reports

Benson & Hedges in the Republic of Ireland

The research was required to examine the position of Bensonand Hedges Special Filter in the context of the Republic,with particular regard to its possible negatives andto define the particular aspects of existing pressadvertising for the brand which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1972
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Citation

, C. (1972a, November 01). Benson & Hedges in the Republic of Ireland. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/benson-hedges-in-the-republic-of-ireland


Research reports

Qualitative research in Manchester and London on canned meat-pies

HP Sauce Ltd. is considering a relaunch into thecanned pie market with a range of products whichmay or may not include some of the current Smedley-HP range.The objectives of the research were to: 1. To establish the attitudes of consumers toall types...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 24, 1972
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Citation

, C. (1972a, October 24). Qualitative research in Manchester and London on canned meat-pies . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-in-manchester-and-london-on-canned-meat-pies-


Research reports

Report on qualitative research on concepts for a fruit dessert

Libby McNeill and Libby Ltd have produced a new-fruit jelly type dessert. This has been referredto a saucy Fruits although the name is notconsidered suitable as a brand name. The objectives of the research were: 1. To assess consumer reaction to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 23, 1972
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Citation

, C. (1972a, October 23). Report on qualitative research on concepts for a fruit dessert. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-concepts-for-a-fruit-dessert


Research reports

Qualitative research on chesswood creamed mushrooms

Creamed mushrooms are of increasing importance within thecanned mushroom sector, and information is required onconsumer attitudes and usage of creamed mushrooms. Thebasic objectives of this research were to provide aqualitative 'model' of usage and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1972
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Citation

, C. (1972a, October 03). Qualitative research on chesswood creamed mushrooms. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-chesswood-creamed-mushrooms


Research reports

Qualitative research on Cadets advertising

Consideration is being given to a new campaign for Cadets.The campaign as planned was to reinforce brand loyalty amongregular and occasional smokers of Cadets, communicatingthe smoking qualities as a satisfying but not strongcigarette and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1972
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Citation

, C. (1972a, October 03). Qualitative research on Cadets advertising. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-cadets-advertising


Research reports

Qualitative research on Be-Ro/McDouglas development

Ranks, Hovis McDougall are considering a 'one-grand'strategy for flour, in which 'McD' and 'Be-Ro ' could becombined under the 'McD' name. The advantages of thisstrategy are that it would strengthen McDougall's tradingposition. The broad...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1972
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Citation

, C. (1972a, October 03). Qualitative research on Be-Ro/McDouglas development. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-be-ro-mcdouglas-development