Opening and welcome
The AGM allows members the opportunity to review the activities of ESOMAR from the previous year and gives ESOMAR, the opportunity to listen to your thoughts and suggestions for the future. All paid-up members can attend the AGM.
Time to revisit the Award Winners from 2020 while we open the call for proposals 2021! The ESOMAR Research Effectiveness Award showcases the very best in demonstrating how market or social research has had substantial commercial and/or societal impact. No matter how good a piece of research is, only if it produces actionable results with a clear benefit to either business or society. This spotlight session features 3 clear examples of that, plus surprise content! Explore the agenda:GOLD TROPHY WINNER 2020:Understanding Excitement Improving Formula One racing and TV coverage using biometrics Greg Morris, Formula One, UKSponsor Splash by ConfirmitFrom A to Z: How KS&R Produces Actionable InsightsScott Woodward, KS&R, USASILVER TROPHY WINNER 2020The Anheuser-Busch Innovation Machine Growing share of innovation in the Industry from 10% to 50% Derick Davidson, Anheuser-Busch, USA Thomas Troch, InSites Consulting, USASponsor Splash by CaplenaA practical guide to effective surveys using open-endsPascal de Buren, Caplena, SwitzerlandBRONZE TROPHY WINNER 2020:Open minded, Open discussion and Open recruitment: Successful open recruitment for a mobile payment beta test online community Steve Liu, EasyCard Corporation, TaiwanJoey Wu, Answer Global Marketing Research, Taiwan
The session will consist of an informative update and "rapid-fire" review of current hot topics and a chance for some networking.Agenda:- ESOMAR Update - Joaquim Bretcha (ESOMAR President)- US International Update - Kristin Luck (ESOMAR Vice President)- Results of the Mental Wellbeing Survey - James Endersby (CEO of Opinium)- Top tips to overcome remote working challenges - Sinead Jefferies (Founder Vela and MRS Board Member)- Careers Update - Liz Norman (Founder EN International)- MRBA - here to help you and your teams - Jennifer Roberton Perry (Managing Director respondi, Trustee of MRBA and MRS Board Member)- Connecting ESOMAR Communities- Anne-Sophie Damelincourt (Esomar Treasurer)- Mop up Q&A- Thank and close- Alex Wheatley and Finn Raben (ESOMAR Director General)
Tensions have risen sharply in the US recently over freedom of speech and privacy with the Twitter/WhatsApp/Facebook issues.How are we in Asia Pacific responding to the big privacy issues? Is our profession under threat?Are we coping with the privacy pressures presented by AI, passive and big data. Do we know enough to handle the big questions?Learn all about the global and Asia perspectives from the legal side, leading associations who have grappled with the issues and a viewpoint from AirAsia.
Opening speech to the ESOMAR APAC 2020 Insights Festival from Sandeep Arora, MRSI President, and ESOMAR Representative for India.
Hear how COVID-19 has impacted business strategy, ways of working, and decision making.
Opening speech from Finn Raben, ESOMAR Director General, of the ESOMAR TV: Asia Pacific At Home and address to the community from Joaquim Bretcha, ESOMAR President.
Last year at Congress, HERE Technologies and BuzzBack presented a transformative look at consumer perceptions of data privacy and collection. This year, HERE Technologies and Buzzback, in partnership with ESOMAR and Cint, revisit the topic with a new global study across 12 markets that demonstrates, for brands, poor ethical and transparent data collection has a far-reaching impact on the bottom line.
A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.
Best Representative Awards 2019 in the Emerging Markets and Developed Markets.
Best Paper Award 2018/2019 Winners:Learning- Every damn day from Vanessa Oshima and The real story ends in Landfill from Crawford Hollingworth.