The session will consist of an informative update and "rapid-fire" review of current hot topics and a chance for some networking.Agenda:- ESOMAR Update - Joaquim Bretcha (ESOMAR President)- US International Update - Kristin Luck (ESOMAR Vice President)- Results of the Mental Wellbeing Survey - James Endersby (CEO of Opinium)- Top tips to overcome remote working challenges - Sinead Jefferies (Founder Vela and MRS Board Member)- Careers Update - Liz Norman (Founder EN International)- MRBA - here to help you and your teams - Jennifer Roberton Perry (Managing Director respondi, Trustee of MRBA and MRS Board Member)- Connecting ESOMAR Communities- Anne-Sophie Damelincourt (Esomar Treasurer)- Mop up Q&A- Thank and close- Alex Wheatley and Finn Raben (ESOMAR Director General)
Opening speech to the ESOMAR APAC 2020 Insights Festival from Sandeep Arora, MRSI President, and ESOMAR Representative for India.
Hear how COVID-19 has impacted business strategy, ways of working, and decision making.
Opening speech from Finn Raben, ESOMAR Director General, of the ESOMAR TV: Asia Pacific At Home and address to the community from Joaquim Bretcha, ESOMAR President.
Last year at Congress, HERE Technologies and BuzzBack presented a transformative look at consumer perceptions of data privacy and collection. This year, HERE Technologies and Buzzback, in partnership with ESOMAR and Cint, revisit the topic with a new global study across 12 markets that demonstrates, for brands, poor ethical and transparent data collection has a far-reaching impact on the bottom line.
A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.
Best Representative Awards 2019 in the Emerging Markets and Developed Markets.
Best Paper Award 2018/2019 Winners:Learning- Every damn day from Vanessa Oshima and The real story ends in Landfill from Crawford Hollingworth.
These are exciting times for our industry: we are in a new insight paradigm. The data we have to unearth insights is richer than ever and our ability to understand what is really driving consumer behaviour has reached new heights. So, how do you showcase this success story and provide guidelines to those wanting to set up the optimum insight function? Should we be focusing on measuring the precise payoff from insight - trying to pin down the return on investment from insight projects and working to industry benchmarks? Or is this too restrictive - reflecting a possibly now outdated model centred upon reducing decision risk? Should we instead be focusing more on the way we use our creativity and flair to seize those golden opportunities that will drive growth? To help throw light on these questions, ESOMAR - in its thought leadership role - commissioned a qualitative study amongst insight leaders from some of our top organisations.
The top line results from the Global Market Report 2017, new professional standards guidelines, ESOMAR membership update and much much more!