Resources Library by ANA

Brain lateralization and individual differences in people's reaction to mass communication

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Date: June 15, 1981

Authors: Niels Erik Lundsgaard, Flemming Hansen

A disproportional sampling frame for readership surveys concerning publications with widely different circulation

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Date: September 1, 1978

Authors: Flemming Hansen, Ole Ejnar Andersen, Sigurd Bennike

Research on policy-making in the consumer union sphere

Catalogue: Seminar 1977: Social Research

Company: AIM Create

Date: December 1, 1977

Authors: Folke Olander, Flemming Hansen

The perception of media contents by producers and audience

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Company: AIM Create

Date: June 15, 1976

Author: Flemming Hansen

A pre-test procedure which works

Catalogue: ESOMAR Congress 1975: Quality In Research

Company: AIM Create

Date: August 1, 1975

Authors: Erik Bache, Flemming Hansen

Newspaper segmentation based upon content and treatment factors

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Company: AIM Create

Date: June 15, 1974

Author: Flemming Hansen

Backwards segmentation using hierarchical clustering and Q-factor analysis

Catalogue: Seminar 1972: Segmentation And Typology

Date: June 15, 1972

Author: Flemming Hansen

Application of a general model in multi-national marketing planning

Catalogue: Seminar 1971: Multi-Country Research

Date: June 15, 1971

Authors: Oluf T. Damm, Flemming Hansen

The role of beliefs and values in prediction of consumer choices

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Date: September 1, 1970

Author: Flemming Hansen

Attitudes and consumer behaviour

Catalogue: The European Marketing Research Review 1967

Date: August 1, 1967

Author: Flemming Hansen