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Research papers
Innovation Takes the Wheel
Future transport technologies, like self-driving vehicles (SDVs), have the potential to deliver a range of economic and societal benefits, from reducing congestion to increasing mobility for those with disabilities. But these benefits will only be...
Catalogue: Congress 2023
Authors: Clare Palmer, Lucy Farrow, Rebecca Posner
September 27, 2023
Research papers
The Death of the Debrief
Over the past few decades, the research industry has evolved rapidly from data production to a story-telling and insights distribution and content provider. Such a metamorphosis has been fuelled by client demand for insight delivered in such a...
Catalogue: Congress 2023
Authors: Chris Moschos, Alice King, Andrew Therkelsen
September 27, 2023
Research papers
Growing Up Together
This paper aims to shift perceptions of early years motherhood. Instead of seeing motherhood as a fixed role that we suddenly inhabit, we argue that motherhood is in fact a transformational journey?one that is full of ever-changing pressure, tensions...
Catalogue: Congress 2023
Authors: Francky David, Nathalie Coste
September 27, 2023
Research papers
Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?
Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...
Catalogue: Congress 2023
Author: Minh Nguyen
September 27, 2023
Videos
ESOMAR Town Hall Meeting May 2023
Catalogue: ESOMAR Town Hall Meetings
Authors: Ray Poynter, Joaquim Bretcha
Company: ESOMAR
May 26, 2023
Descriptive results, or how to leave part of your turnover untapped
Catalogue: Latin America 2023
Author: Xabier Palacio
Company: ESOMAR
May 12, 2023
