Author: "Franz Böcker

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Research papers

The value of country of origin for consumer durables

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Authors: Franz Böcker, Gerhard Hausruckinger

Research papers

Computer-assisted decision analysis for better product designing and pricing

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Author: Franz Böcker

Research papers

Analysing family purchasing for better media planning

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Company: GfK
Date: October 26, 1987
Authors: Franz Böcker, Walter Hubel

Research papers

Brand choice and price effect

Catalogue: Seminar 1982: The Effective Use Of Panels
Date: June 15, 1982
Author: Franz Böcker