Author: "Georg Gramse

ANA has found 5 results for you, in 10 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The development of readership taste and editorial research for "Die Zeit" since 1970

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Author: Georg Gramse

Research papers

Affinity and communication indices as qualitative scales for the selection of target groups

Catalogue: Seminar 1981: Publishing in the 1980's
Date: June 15, 1981
Authors: Georg Gramse, Kurt Ludwig

Research papers

The development of the "affinity index"

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Authors: Georg Gramse, Jörg Laufer

Research papers

Will retailers allocate manufacturers' budgets

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 14, 1978
Author: Georg Gramse

Research papers

The development of Zeit magazin guided by marketing research

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Date: June 15, 1974
Author: Georg Gramse