Author: "Georg Gramse

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Research papers

The development of readership taste and editorial research for "Die Zeit" since 1970

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Author: Georg Gramse

Research papers

Affinity and communication indices as qualitative scales for the selection of target groups

Catalogue: Seminar 1981: Publishing in the 1980's
Date: June 15, 1981
Authors: Georg Gramse, Kurt Ludwig

Research papers

The development of the "affinity index"

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Authors: Georg Gramse, Jörg Laufer

Research papers

Will retailers allocate manufacturers' budgets

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 14, 1978
Author: Georg Gramse

Research papers

The development of Zeit magazin guided by marketing research

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Date: June 15, 1974
Author: Georg Gramse