Author: "Gerald de Groot

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Research papers

Deep, dangerous or just plain dotty?

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Date: January 1, 1987
Author: Gerald de Groot

Research papers

Deep, dangerous or just plain dotty?

Catalogue: Seminar 1986: Qualitative Methods Of Research
Date: June 15, 1986
Author: Gerald de Groot

Research papers

Too many Indians, not enough schoolgirls?

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Date: June 15, 1983
Authors: Gillian S. Greenway, Gerald de Groot

Research papers

A corporate campaign case history

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 14, 1978
Author: Gerald de Groot

Research papers

Who should educate whom?

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Date: June 1, 1976
Author: Gerald de Groot

Research papers

A study of the decision processes in the selection of an advertising agency

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: June 15, 1971
Authors: Gerald de Groot, S. Orwell

Research papers

The advertisement or the consumer? Which should we examine?

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Date: June 15, 1967
Author: Gerald de Groot

Research papers

Measuring differing tasks in competitive advertising

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Gerald de Groot