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Research papers
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Citation

Aaron, Beckwith, Blacknell, Fitzgibbons and Souda (1970a, January 01). Amplifying Human Insights with AI . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/amplifying-human-insights-with-ai-


Research papers

Unveiling the Chorus of Modern Society

Our research reveals significant myths and truths about echo chambers in modern Greece. Our findings call for policymakers to create conversational spaces that avoid reinforcing echo chambers. Researchers, as the key players in this process, are...

Catalogue: Congress 2024
Authors: Vassilis (Bill) Kokiopoulos, Christos Grentzelos
Company: Abacus Research
January 1, 1970
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Citation

Kokiopoulos and Grentzelos (1970a, January 01). Unveiling the Chorus of Modern Society. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/unveiling-the-chorus-of-modern-society


Research papers

The Art of Simplicity is a Puzzle of Complexity

This paper showcases how the insights and innovation team addressed a large and almost unwieldy brief from the business with structure and rigour, employing both traditional research and analytics, and served a high-quality outcome with impact and...

Catalogue: Congress 2024
Author: Ritanbara Mundrey
Company: Nestle
January 1, 1970
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Citation

Mundrey, R. (1970a, January 01). The Art of Simplicity is a Puzzle of Complexity. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-art-of-simplicity-is-a-puzzle-of-complexity


Research papers

The Winged Goddess of Victory

In writing this paper, we were challenged to start it with a clear statement of purpose. What was the business issue being solved, and as a result of this work, what impact did the project deliver? So, right from the start, we faced a problem. There...

Catalogue: Congress 2024
Authors: Melanie Castro-Kelly, Kristin Hickey
Companies: kubi kalloo, Nike
January 1, 1970
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Citation

Castro-Kelly and Hickey (1970a, January 01). The Winged Goddess of Victory. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-winged-goddess-of-victory


Research papers

Creating a Research Cyborg

IKEA is guided by its vision of creating a better everyday life for the many people. Their success has come from a dogged belief that product development starts from understanding life at home. This means getting to know consumers? living situations,...

Catalogue: Congress 2026
Authors: Oliver Sweet, Terje Nilstun, Grzegorz Boruc
Companies: Ikea, IPSOS
January 1, 1970
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Citation

Sweet, Nilstun and Boruc (1970a, January 01). Creating a Research Cyborg. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/creating-a-research-cyborg
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Citation

Langen, P. (1970a, January 01). AI as a Sous-Chef . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/ai-as-a-sous-chef--12837


Videos
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Citation

Harkema, M. (1970a, January 01). Personalization without the creep factor. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/personalization-without-the-creep-factor


Videos

Profiling the Playlist

In 2024, Sony Music teamed up with the Profiles team at Kantar to explore how personality shapes music preferences. This project combined an in-depth artist awareness study with a cognitive personality profiler to better understand the psychological...

Catalogue: Congress 2025
Author:
Company: Kantar
January 1, 1970
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Citation

(1970a, January 01). Profiling the Playlist. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/profiling-the-playlist

Insight Terrorism: How Age Bias Assassinates Truth

SIGn ? explores the impact outdated perceptions and myths of age has on the quality and quantity of research amongst the older consumer, and results in the value of the older consumer being ignored

Catalogue: Congress 2025
Authors: Liz Norman, Elaine Francis, Jon Puleston
Companies: IPSOS, ENI Recruitment, Criteria Fieldwork
January 1, 1970
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Citation

Norman, Francis and Puleston (1970a, January 01). Insight Terrorism: How Age Bias Assassinates Truth. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/insight-terrorism-how-age-bias-assassinates-truth