Author: "Gordon Heald

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Research papers

European perceptions of competition and economic relationships between Japan, Europe and the USA

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Date: March 1, 1979
Author: Gordon Heald

Research papers

Research to measure and improve quality standards in Mallorca hotels

Catalogue: Seminar 1977: Travel And Tourism
Company: Gallup International Association
Date: June 15, 1977
Authors: Gordon Heald, Brian Gurnett

Research papers

The use of covariance analysis as a means of analysing the price-setting policy for a company's product

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Company: Gallup International Association
Date: June 15, 1971
Author: Gordon Heald

Research papers

The use of attitude data in the short-term forecasting of durable expenditure

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Author: Gordon Heald