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Research papers

An introduction to Japanese marketing

The Japanese marketers are facing a variety of challenges: The Japanese consumers are demanding better quality, uniqueness, varieties and new features. They are changing their lifestyle and values. They have more income and more time to spend....

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Mayumi Otsubo
June 18, 1990
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Citation

Otsubo, M. (1990a, June 18). An introduction to Japanese marketing . ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/an-introduction-to-japanese-marketing-


Research papers

All of the people all of the time: Using advanced autodialer technology with CATI software

The paper describes the implementation of a system using a CATI package and a predictive or statistical autodialer. The autodialer has the capacity to detect if a human voice has answered the telephone and make a connection to an available...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Andrew Jeavons, Ed Ross
June 15, 1990
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Citation

Jeavons and Ross (1990a, June 15). All of the people all of the time: Using advanced autodialer technology with CATI software . ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/all-of-the-people-all-of-the-time-using-advanced-autodialer-technology-with-cati-software-


Research papers

ARF model for evaluating media

More relevant and more realistic measures of media performance are now within our grasp. We must open our minds and we must open our pocketbooks to realise the benefits these data offer for more efficient and more effective advertising campaigns....

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
June 15, 1990
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Citation

B.V., A. (1990a, June 15). ARF model for evaluating media . ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/arf-model-for-evaluating-media-


Research papers

Arts marketing consortia

The paper argues for the joint or co-operative approach to marketing in the arts, as a means of optimising the use of limited resources, developing audiences and raising the profile of the arts. There are many possible joint or co-operative...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Madeleine A. Morton
June 15, 1990
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Citation

Morton, M. A. (1990a, June 15). Arts marketing consortia. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/arts-marketing-consortia


Research papers

The map is not the territory

Neuro-Linguistic Programming is a phrase that can be very off-putting, yet it sums up three very simple ideas that form the core of the insights and discoveries Grinder and Handler made. The 'Neuro' part of NLP recognises the fact that all human...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Wendy Gordon
June 15, 1990
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Citation

Gordon, W. (1990a, June 15). The map is not the territory. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/the-map-is-not-the-territory-3538


Research papers

The post-socialist consumer

Hungary is one of those countries in Europe that have undergone a tremendous change during the last two years. This political change has basicly influenced economy and the actors of the market as well. The first part of this paper describes why...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Marta Hoffmann
June 15, 1990
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Citation

Hoffmann, M. (1990a, June 15). The post-socialist consumer. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/the-post-socialist-consumer


Research papers

The role of the Sydney Opera House in the performing arts market

Early in 1988 the Sydney Opera House Trust initiated a fresh examination of the marketing practices which had been put in place over a number of years. As part of this examination, the Opera House commissioned Yann Campbell Hoare Wheeler to conduct a...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Martin L. James, Jeremy Wright
June 15, 1990
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Citation

James and Wright (1990a, June 15). The role of the Sydney Opera House in the performing arts market. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/the-role-of-the-sydney-opera-house-in-the-performing-arts-market


Research papers

Back to the future

The paper discusses the issues involved in creating and managing brands internationally. The growth of strong brands in their home market has historically been a long-term process which requires not only consistent, creative management, but also a...

Catalogue: Seminar 1990: Countdown to 1992
Author: Jon Wilkinson
June 15, 1990
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Citation

Wilkinson, J. (1990a, June 15). Back to the future. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/back-to-the-future


Research papers

Common market, uncommon cultures

This paper attempts to quantify some of the key differences and similarities between European countries through comparative empirical data, and to suggest some common threads. It compares first the different media environments and different...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Steven Barnett
June 15, 1990
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Citation

Barnett, S. (1990a, June 15). Common market, uncommon cultures. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/common-market-uncommon-cultures