Author: "Graziella Messina

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Research papers

Adjustment of advertising to continually developing values: An operative model of analysis

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Date: June 15, 1989
Authors: Graziella Messina, Franco Barbero

Research papers

How qualitative methods of research contributed to creating a communicational campaign to modify the image of sugar

Catalogue: Seminar 1986: Qualitative Methods Of Research
Date: June 15, 1986
Author: Graziella Messina

Research papers

Hynopsis-derived techniques in market research

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Date: June 15, 1984
Authors: Pranco Barbero, Graziella Messina