Time to revisit the Award Winners from 2020 while we open the call for proposals 2021! The ESOMAR Research Effectiveness Award showcases the very best in demonstrating how market or social research has had substantial commercial and/or societal impact. No matter how good a piece of research is, only if it produces actionable results with a clear benefit to either business or society. This spotlight session features 3 clear examples of that, plus surprise content! Explore the agenda:GOLD TROPHY WINNER 2020:Understanding Excitement Improving Formula One racing and TV coverage using biometrics Greg Morris, Formula One, UKSponsor Splash by ConfirmitFrom A to Z: How KS&R Produces Actionable InsightsScott Woodward, KS&R, USASILVER TROPHY WINNER 2020The Anheuser-Busch Innovation Machine Growing share of innovation in the Industry from 10% to 50% Derick Davidson, Anheuser-Busch, USA Thomas Troch, InSites Consulting, USASponsor Splash by CaplenaA practical guide to effective surveys using open-endsPascal de Buren, Caplena, SwitzerlandBRONZE TROPHY WINNER 2020:Open minded, Open discussion and Open recruitment: Successful open recruitment for a mobile payment beta test online community Steve Liu, EasyCard Corporation, TaiwanJoey Wu, Answer Global Marketing Research, Taiwan
This online event, held by ESOMAR in cooperation with the University of Leicester, provides students with an insight into the world of market research practice. The event will showcase the great opportunities available for career development in the sphere of marketing.Case studies will demonstrate the relevance of market research in generating insights, fuelling innovation, and getting closer to consumers.An open session will discuss the skillsets needed to enter the market research industry and students' aspirations in preparing themselves to enter the job market.