Author: "Gregor Jawecki

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Research papers

How netnography can be used to unlock the full potential of crowdsourcing contests

Catalogue: Qualitative 2013: Brilliant Transformations
Date: November 20, 2013
Authors: Gregor Jawecki, Susanne Mathis-Alig, Johannes Gebauer

Videos

How netnography can be used to unlock the full potential of crowdsourcing contests

Catalogue: Qualitative 2013: Brilliant Transformations
Date: June 15, 2013
Authors: Gregor Jawecki, Johannes Gebauer, Maria Fernández, Susanne Mathis-Alig

Research papers

Review of a decade of netnography research

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Date: October 26, 2011
Authors: Gregor Jawecki, Dominic Gastes, Jan Henric Stönner, Michael Bartl

Research papers

The BMW Group co-creation lab

Catalogue: Innovate 2010: Innovation Detonation
Companies: HYVE, BMW Group
Date: November 16, 2010
Authors: Philipp Wiegandt, Gregor Jawecki, Volker Bilgram