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Research papers

Opinion and market research in society

Market researchers' work is most important not only to the economist, but also to men of science and government authorities. Market research has become an instrument management indispensable for marketing. Opinion and market research act as a means...

Catalogue: ESOMAR Conference 1960
Author: W. K. N. Schmelzer
June 15, 1960
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Citation

Schmelzer, W. K. (1960a, June 15). Opinion and market research in society. ANA - ESOMAR. Retrieved November 10, 2025, from


https://ana.esomar.org/documents/opinion-and-market-research-in-society


Research papers
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Citation

Klanfer, J. (1960a, June 15). The share of psychology in statistical market surveys (French). ANA - ESOMAR. Retrieved November 10, 2025, from


https://ana.esomar.org/documents/the-share-of-psychology-in-statistical-market-surveys-french-


Research papers

A short-cut method for estimating the unduplicated audience of a combination of media

The purpose of this paper is to describe a short-cut method of sizing the unduplicated audience of a combination of media starting from data given on the duplication of these media taken two by two. In other words, when applied to the CESP results,...

Catalogue: ESOMAR Conference 1960
Author: Jean Michel Agostini
June 15, 1960
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Citation

Agostini, J. M. (1960a, June 15). A short-cut method for estimating the unduplicated audience of a combination of media. ANA - ESOMAR. Retrieved November 10, 2025, from


https://ana.esomar.org/documents/a-short-cut-method-for-estimating-the-unduplicated-audience-of-a-combination-of-media


Research papers

Mytho-mathematosis in marketing decisions?

We think that the authors are not too satisfied with the horizons, opened by their approach, either. The practical conclusions they reach in the case of shipping companies versus airlines did not need the whole mathematical program machinery that has...

Catalogue: ESOMAR Conference 1960
Author: Jan L. Wage
June 15, 1960
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Citation

Wage, J. L. (1960a, June 15). Mytho-mathematosis in marketing decisions?. ANA - ESOMAR. Retrieved November 10, 2025, from


https://ana.esomar.org/documents/mytho-mathematosis-in-marketing-decisions-


Research papers

Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes"

Group discussion on the papers "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes" by Mr. Zanelli and Mr. Emanuel.

Catalogue: ESOMAR Conference 1960
Authors: Enrico Zanelli, H. Emanuel, Horst Stern, Andrew S. C. Ehrenberg, Jan L. Wage, H. van Lange, Jan van Rees
June 15, 1960
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Citation

Zanelli et al. (1960a, June 15). Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes". ANA - ESOMAR. Retrieved November 10, 2025, from


https://ana.esomar.org/documents/group-discussion-on-advertising-research-a-special-advertising-programme-directed-to-children-and-a-new-approach-to-the-evaluation-of-advertising-schemes-


Research papers

Creation of a brand image for a new product

The brand image ie to-day an established concept, and most marketing men are veil aware of its immense importance. Consequently brand image studies are now carried out to a great extent in most Western European and the North American markets. Much...

Catalogue: ESOMAR Conference 1960
Author: ESOMAR B.V.
June 15, 1960
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Citation

B.V., E. (1960a, June 15). Creation of a brand image for a new product. ANA - ESOMAR. Retrieved November 10, 2025, from


https://ana.esomar.org/documents/creation-of-a-brand-image-for-a-new-product


Research papers
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Citation

Agostini et al. (1960a, June 15). Group discussion on "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research". ANA - ESOMAR. Retrieved November 10, 2025, from


https://ana.esomar.org/documents/group-discussion-on-a-short-cut-method-for-estimating-the-unduplicated-audience-of-a-combination-of-media-and-advertising-research-


Research papers

Motivation research in the field of distribution

What is usually named motivation research is the application of the methods of psychology and: sociology to commercial problems, and is therefore nothing but a certain type of research in the field of distribution. Its special aim is to understand...

Catalogue: ESOMAR Conference 1960
Author: Emeric Deutsch
June 15, 1960
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Citation

Deutsch, E. (1960a, June 15). Motivation research in the field of distribution. ANA - ESOMAR. Retrieved November 10, 2025, from


https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution-103


Research papers

The consumption pioneers

Group discussion on the paper "The consumption pioneer" by Mr. Stapel.

Catalogue: ESOMAR Conference 1960
Author: Jan Stapel
June 15, 1960
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Citation

Stapel, J. (1960a, June 15). The consumption pioneers. ANA - ESOMAR. Retrieved November 10, 2025, from


https://ana.esomar.org/documents/the-consumption-pioneers-110