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Research reports

Preliminary qualitative research on men's toiletries

Yardley's are currently planning an Image Survey onToiletries amongst women which will include some questioningon male toiletries. The research reported here provides dataon key attitudinal dimensions for inclusion in the ImageSurvey, and sets out a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 8, 1972
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Citation

, C. (1972a, September 08). Preliminary qualitative research on men's toiletries. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/preliminary-qualitative-research-on-men-s-toiletries


Research reports

Old Horborn

The research was conducted in order to assess thereactions to possible advertisements for Old Holbornfor a press campaign to supplement the posters inthe development areas, and in particular, to assessthe capacity of the advertisements to win new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 7, 1972
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Citation

, C. (1972a, September 07). Old Horborn. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/old-horborn


Research reports

Project 064

The objective of the research was to assess thereactions of those likely to be affected by the extensionof coupons to Park Drive Plain, not only regularsmokers of Park Drive Plain itself but also smokersof other Park Drive brands and women...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1972
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Citation

, C. (1972a, September 03). Project 064. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/project-064


Research reports

Attitudes towards opticians and spectacles

The research reported here was carried out forP. A.Management Consultants Ltd., on behalf ofa consortium of spectacle-frame manufacturerswith the intention that the research shouldform the basis for a series of seminars to beconducted among...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1972
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Citation

, C. (1972a, September 01). Attitudes towards opticians and spectacles. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/attitudes-towards-opticians-and-spectacles


Research reports

Fish Cakes shapes research

The possibility that different shapes of Fish Cakesstimulate greater consumer interest had been indicated inprevious research. Two different marketing routesare available: as an addition to the current range,or as a replacement to the standard...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1972
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Citation

, C. (1972a, September 01). Fish Cakes shapes research. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/fish-cakes-shapes-research


Research reports

Further analysis of data collected from young people & children

The broad objectives of this further analysis were toexamine the effects of socio-economic class and sex onsome of the findings presented in 'Attitudes of YoungPeople towards Electricity'.About this collection:Peter Cooper (1936-2010) was co-founder...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 12, 1972
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Citation

, C. (1972a, August 12). Further analysis of data collected from young people & children. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/further-analysis-of-data-collected-from-young-people-children


Research reports

Qualitative research report on a new Walnut Whip multipack

Walnut Whip is available at present in individualcellophane packs or a covered box containing 3individually wrapped items. A new Correzze pack hasbeen designed. Two versions of this pack are available, one with ared and one with a white...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1972
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Citation

, C. (1972a, August 03). Qualitative research report on a new Walnut Whip multipack. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-report-on-a-new-walnut-whip-multipack


Research reports

Qualitative research on instant coffee

This research was undertaken to examine reactions to theproposition: "If you can't give them Nescafe',better not give them coffee"as communicated by two possible commercial treatments. The commercials were developed to be part of a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1972
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Citation

, C. (1972a, August 03). Qualitative research on instant coffee. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-instant-coffee


Research reports

Qualitative research on four new count lines

Rowntree Mackintosh has developed four possible newcountlines: Buttercrisp, Tutti Frutti, Caramel Eclair, Nussli. The objectives of the research were to examinereactions to the four new products and to evaluatetheir potential on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1972
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Citation

, C. (1972a, August 01). Qualitative research on four new count lines . ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-four-new-count-lines-butter-crisp-etc-