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Research reports

Qualitative research on radio Luxembourg adverting for Barclays

Three new radio commercials for Barclays Bank were broadcast on Radio Luxembourg until the end of July,1971. The commercials are aimed at young people (16-24), who make up the bulk of listeners Radio Luxembourg. The commercials are intended to:a....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on radio Luxembourg adverting for Barclays. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-radio-luxembourg-adverting-for-barclays


Research reports

Attitudine and behavioural research study

The purpose of this research study was, therefore, to investigate consumer shopping behaviour and the attitudes and motivations underlying such behaviourfrom a psychological viewpoint. This approach was intended to provide the C.W.S. with benchmark...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 16, 1971
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Citation

, C. (1971a, July 16). Attitudine and behavioural research study. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/attitudine-and-behavioural-research-study


Research reports

Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III

The Ford Cortina Mark III was introduced to the home market in 1970, following the successful Mark I and Mark II versions. For a number of reasons, the launch was less successful than had been expected and a relaunch has beenproposed for September...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-attitudes-and-awareness-of-the-ford-cortina-mark-iii


Research reports

Exploratory research report "Bird's Eye Country" advertising

The broad objectives of this research were to identify the major elements in motivations, beliefs, and attitudes covering Frozen Vegetables. Bird's Eye Country advertising was studied in detail in order to clarify what role advertising is and could...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Exploratory research report "Bird's Eye Country" advertising. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/exploratory-research-report-bird-s-eye-country-advertising


Research reports

Results of qualitative research on the Quosh foil cap

The Marketing Department of Beechams Products Divisions has proposed a change in the existing Quash foil cap, which would eliminate certain production problems. It is being suggested that the existing smooth gold foil cap which covers the screw cap...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
×

Citation

, C. (1971a, July 01). Results of qualitative research on the Quosh foil cap. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/results-of-qualitative-research-on-the-quosh-foil-cap


Research reports

Qualitative research on Macleans fluoride commercials

Four potential TV commercials have been produced by Leo Burnett for the advertising of Macleans White fluoride toothpaste. The commercials are based on the proposition that Macleans White fluoride will make teeth excitingly white and will strengthen...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
×

Citation

, C. (1971a, July 01). Qualitative research on Macleans fluoride commercials . ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-macleans-fluoride-commercials-


Research reports

Project D.C.I. (Part 2)

The objectives of this research were to examine names, packs, and products for a small tipped cigarette to be launched into the Irish market; it is the second stage of Qualitative Research, the first having been a feasibility study on attitudes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
×

Citation

, C. (1971a, July 01). Project D.C.I. (Part 2). ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/project-d-c-i-part-2-


Research reports

Qualitative research on Guinness cinema advertising

A cinema advertisement for Guinness (60 and 90-second versions) has been produced and shown in the Birmingham area. The advertisement was intended totest out the possibility of arousing interest in Guinness amongst young male beer-drinkers, who were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
×

Citation

, C. (1971a, July 01). Qualitative research on Guinness cinema advertising. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-guinness-cinema-advertising


Research reports

Project Taurus pack research

The research investigated consumer attitudes and thinking about tablet packs. The aim was to assess reactions to five suggested pack designs in order toestablish the important features and characteristics that could be communicated by the tablet...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
×

Citation

, C. (1971a, July 01). Project Taurus pack research. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/project-taurus-pack-research