At this stage it is important to realise that in international trade attitude and motivation research should not be confined to the country or countries which are the export targets but should include similar research within the exporting country preferably extended to the exporting company. Attitude research within the exporting company, even in its most simple form, will pin-point areas of incompatibility which would doom to failure a particular export venture unless recognised and acted upon by management. Incredible as it may seem, virtually no company ever undertakes such a precautionary internal study to assist management in its decision making process.
The degree to which operational research will be accepted as a management tool depends very largely upon whether or not operational researchers can sell their discipline and skill to management. So far all signs are that OR men have as yet failed to do so. In common with continental countries operational research in Britain has penetrated few organisations; the nationalised industries and a handful of multi-national companies employ a substantial number of operational researchers. The main conclusions from the Seminar are: 1. Operational research equates with a way of thinking; 2. Many people are in fact using OR techniques without realising it; 3. Management needs to be converted, not to accept the definition of OR but accept OR as an everyday tool particularly to evaluate alternative plans.
If an image study is to be conducted the first question which arises is why should money be paid for such a study? In other words, what is the value and utility of an image study. A utility is usually defined in accordance with the function of the instrument used. What does the instrument called an image study do? First, it allows us to establish the way in which objective data is translated into subjective perception by the individual in question. Secondly, it allows us, based on the subjective data the individual has, to establish in which way this subjective data is used in the decision making process.
This paper sets out to describe the methods employed to make forecasts of the medium-term consumption (1970 and 1975) of plastics in the E. E. C. countries. Great Britain and the United States. Researches were conducted into the "EUROPLASTICS"; these researches included detailed analysis of the present and potential applications in the case of each category of plastics, examination of the use of plastics in each field of its application (building, packaging, household articles, etc. ), the possibilities of their development; and, generally, a study of the industry concerned with the application of plastic materials. It would be useful to bear the foregoing points in mind; because, making such forecasts, whatever may be the methods adopted, cannot be put to good use unless the economist who makes these forecasts has a detailed knowledge of the market. Because of the limited amount of time at our disposal, we shall not dwell on market analysis; we would rather concentrate on explanation of the econometric methods employed in forecasting, by showing in Part I the general principles of construction of econometric models and in Part II the practical applications of the methods of forecasting adopted.
This paper sets out to describe the methods employed to make forecasts of the medium-term consumption (1970 and 1975) of plastics in the E. E. C. countries. Great Britain and the United States. Researches were conducted into the "EUROPLASTICS"; these researches included detailed analysis of the present and potential applications in the case of each category of plastics, examination of the use of plastics in each field of its application (building, packaging, household articles, etc. ), the possibilities of their development; and, generally, a study of the industry concerned with the application of plastic materials. It would be useful to bear the foregoing points in mind; because, making such forecasts, whatever may be the methods adopted, cannot be put to good use unless the economist who makes these forecasts has a detailed knowledge of the market. Because of the limited amount of time at our disposal, we shall not dwell on market analysis; we would rather concentrate on explanation of the econometric methods employed in forecasting, by showing in Part I the general principles of construction of econometric models and in Part II the practical applications of the methods of forecasting adopted.