Author: "Horst Feldhaeuser

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Research papers

What "The Godfather" has to do with the Coca-Cola

Catalogue: Latin America 2017: #IN
Companies: Infotools, The Coca-Cola Company
Date: June 15, 2017
Authors: Thomas Walker, Cecilia La Greca, Horst Feldhaeuser

Research papers

Taste the feeling of a new brand tracking ecosystem

Catalogue: Congress 2016: #WOW
Company: Infotools
Date: September 22, 2016
Authors: Patricio Pagani, Horst Feldhaeuser, Clare-Marie Hulsey

Videos

Taste the feeling of a new brand tracking ecosystem

Catalogue: Congress 2016: #WOW
Date: June 15, 2016
Authors: Horst Feldhaeuser, Clare-Marie Hulsey, Patricio Pagani

Research papers

Flying with the Simpsons

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Date: March 20, 2011
Authors: Hudson Smales, Horst Feldhaeuser