Author: "Horst Stipp

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Research papers

The need for better consumer research to improve new technology forecasts

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Date: June 17, 2003
Author: Horst Stipp

Research papers

How internet advertising works

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Date: June 15, 2000
Authors: Rex Briggs, Horst Stipp

Research papers

How Internet advertising works

Catalogue: ESOMAR Net Effects 1999
Company: Kantar
Date: June 15, 1999
Authors: Horst Stipp, Rex Briggs

Research papers

Global harmonization of TV ratings

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Date: June 15, 1996
Authors: Ned Greenberg, Horst Stipp

Research papers

Cultural and lifestyle influences on tv viewing

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Date: June 15, 1996
Authors: Gerhard Graf, Horst Stipp

Research papers

New research on the out-of-home audience in the United States and Europe

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Authors: Julian Pounds, Horst Stipp