Author: "Isabelle Herbert Collet

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Videos

The client talk show: Brand tracking revelations

Catalogue: Congress 2015: Revelations
Date: June 15, 2015
Authors: Patricio Pagani, Alexis Vernon, Isabelle Herbert Collet, Reed Cundiff, Begonia Fafian

Research papers

Brand identity management in the context of global brands

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Company: Danone
Date: October 28, 2001
Authors: Caroline Ollivier-Lamarque, Isabelle Herbert Collet, Marc Carpentier