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Research papers

An experiment in typology: Evaluating physician productivity classification through the use of syndicated audit services

At the beginning, perhaps a few general comments are in order. All of us recognise the end purpose of our efforts in the area of physician typology. It is to identify those segments of the physician population which contain our best customer...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: David Labson, David A. West
June 15, 1970
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Citation

Labson and West (1970a, June 15). An experiment in typology: Evaluating physician productivity classification through the use of syndicated audit services . ANA - ESOMAR. Retrieved February 06, 2026, from


https://ana.esomar.org/documents/an-experiment-in-typology-evaluating-physician-productivity-classification-through-the-use-of-syndicated-audit-services-


Research reports

Attitudinal research: Name testing

ln examining 'Henkel' as a brand name by the method of word association, a sample of 160 respondents were questioned, 80 male and 60 female. The sample was not matched exactly in terms of sex, class, and age, but neither were there significant...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Attitudinal research: Name testing. ANA - ESOMAR. Retrieved February 06, 2026, from


https://ana.esomar.org/documents/attitudinal-research-name-testing


Research reports

Pre-packed pastry

This research was undertaken to provide a guide to the relative acceptability of five pastry types in five different conceptual states in six different forms of packaging. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Pre-packed pastry. ANA - ESOMAR. Retrieved February 06, 2026, from


https://ana.esomar.org/documents/pre-packed-pastry


Research reports

Homebake bread

This research was undertaken to provide a preliminary appraisal of housewife reaction to three different concepts (Dry bread mix, wet bread mix, and home bake bread) of homebaked bread. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Homebake bread. ANA - ESOMAR. Retrieved February 06, 2026, from


https://ana.esomar.org/documents/homebake-bread


Research reports

Royal Navy officer recruitment

The first task of the research is to establish why the majority of young men replying to advertisements fail to complete and send off Application forms. Secondary objectives will be to examine how the caliber of those replying can be boosted, and how...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Royal Navy officer recruitment. ANA - ESOMAR. Retrieved February 06, 2026, from


https://ana.esomar.org/documents/royal-navy-officer-recruitment


Research reports

Attitudinal research for C.W.S Bakery Group

The C.W.S. Bakery Group is considering effecting changes to its product pack designs. As a preliminary to evaluating any proposals in the design field, it isconsidered that much more attitudinal information is required in order to determine the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Attitudinal research for C.W.S Bakery Group. ANA - ESOMAR. Retrieved February 06, 2026, from


https://ana.esomar.org/documents/attitudinal-research-for-c-w-s-bakery-group


Research reports

Report on qualitative research on almond cream shampoo advertisement

Four new advertisements are being developed for the Silvikrin Shampoo Press Campaign. These advertisements are similar to the previous ones in so far as each one will mention the range of natural shampoos but emphasize an individual type both...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Report on qualitative research on almond cream shampoo advertisement. ANA - ESOMAR. Retrieved February 06, 2026, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-almond-cram-shampoo-advertisement


Research reports

Attitudinal research into car ownership

Gee Advertising proposes to undertake a local advertising campaign in the North West for Williams Motors Ltd. to promote the sales of Opel cars. This research isintended to generate such information to assist in the preparation of an effective...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Attitudinal research into car ownership. ANA - ESOMAR. Retrieved February 06, 2026, from


https://ana.esomar.org/documents/attitudinal-research-into-car-ownership


Research reports

Desk research

The objectives of the research are the following: 1. To establish the total current value and volume of Bath/Sanitaryware sales in the UK;2. To identify the different manufacturers of Bath/Sanitaryware in the UK;3. To establish the market shares of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Desk research. ANA - ESOMAR. Retrieved February 06, 2026, from


https://ana.esomar.org/documents/desk-research-9763