Author: "J. Ax

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Research papers

Group discussion on "Distribution research" and "Motivation research on the channels of distribution"

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Authors: A. B. de Vos, Emeric Deutsch, J. Ax, Bertil Neuman, David H. Pickard, M. B. Tarrant, David Lowe-Watson, C. F. A. Waterman

Research papers

Group discussion on "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research"

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Authors: Jean Michel Agostini, Sander de Leve, J. H. Verstegen, A. G. Zwijnenberg, J. Ax, Coen C. J. de Koning, William Schlackman