The presentation is given in two main parts -first of all the methodology used to develop indicators of the quality of the service followed by two live cases which used this method firstly at KODAK-PATHE and secondly at the Ile-de-France Telecommunications Authority.
The presentation is given in two main parts -first of all the methodology used to develop indicators of the quality of the service followed by two live cases which used this method firstly at KODAK-PATHE and secondly at the Ile-de-France Telecommunications Authority.
The objective of the study is to determine the optimum sales price for a new motor oil, the launching of which was decided upon in 1979. The essential problem is to determine the price at which 10% of the sales of a currently sold oil (G.T.S.) would be won in the first year, to take into account production constraints.
The objective of the study is to determine the optimum sales price for a new motor oil, the launching of which was decided upon in 1979. The essential problem is to determine the price at which 10% of the sales of a currently sold oil (G.T.S.) would be won in the first year, to take into account production constraints.
The problem in marketing research is a difficulty in gathering information either in the exploration phase or in the sampling phase. The traditional survey or interview includes certain constraints that any marketing researcher should try to overcome as completely as possible in order to approximate reality. The "in situ interview" attempts to overcome these constraints. It has the advantages of a completely verbal interview while allowing the interviewer to observe the purchasing decision first hand. After summarising the limits of traditional interviews, we shall present the "in situ interview".
This paper presents the results of a research centred on the process of decision making in the act of buying children's 'clothing (under 16's) at its different stages (from the "idea" to the con te implementation of the purchase), in 1971 in France. This investigation allows the factors influencing the decision making to be assessed.
This paper presents the results of a research centred on the process of decision making in the act of buying children's 'clothing (under 16's) at its different stages (from the "idea" to the con te implementation of the purchase), in 1971 in France. This investigation allows the factors influencing the decision making to be assessed.